The House of Marketing organizes each year the Yearly Marketing Survey. The aim is to gather marketers' insights on new trends and challenges in the Belgian marketing landscape.
In the 2018 edition, we deep-dived into the current state of marketing attribution and the different building blocks of data maturity:
How data is used in the company
How the data is stored throughout the company
What kind of goals companies want to reach with their data analyses
How the data governance is organized
Which kind of tools are used to follow up KPIs
You get answers on questions such as “Are Belgian companies already leveraging the power of data?” and "How advanced are Belgian marketers in applying marketing attribution?”
Submit the form to get access to the whitepaper.