You might have cross channel ambitions or you might just want to provide a better customer experience. The House of Marketing can guide you to bring your organisation to the next level or can help you with very specific topics along your journey.
We can provide training, operational or strategic support on a wide range of topics in the following domains in an omni-channel context:
First of all, we do a quick scan to define your level of omni-channel / e-commerce maturity and to detect pain points and opportunities.
The outcome of this diagnostic will be taken into account when we walk together with you through these three phases.
We typically start with defining the omni-channel vision & strategy.
What are the objectives & growth opportunities, who are we talking to, What is the online value proposition, how will we create the roadmap to sales and customer engagement?
Within the ‘build phase’ we define the functional requirements & select a suitable vendor & platform.
A detailed planning and phasing will be set-up, including website building, defining strategic partnerships & creating campaign templates.
We test & optimize.
Attract & reach: growth hacking and building traffic. Engage: develop content strategy, define retention and loyalty strategy. Convert: focus on optimization via A/B testing, up- & cross-selling opportunities, ROI calculation and set-up of KPI dashboards
The E-commerce Barometer 2017 brings forward accurate information on Belgian e-commerce from a merchant perspective based on the real transaction data from the most reputable of sources – Payment Service Providers themselves.
You will discover:
Total number of new online merchants in Belgium
Total revenue growth of online merchants
Number of online merchants per segment