E-commerce & Omni-Channel

You might have cross channel ambitions or you might just want to provide a better customer experience. The House of Marketing can guide you to bring your organisation to the next level or can help you with very specific topics along your journey.

We can provide training, operational or strategic support on a wide range of topics in the following domains in an omni-channel context:

  • E-commerce basics
  • Organic acquisition
  • Paid acquisition
  • Analytics
  • Customer experience
  • Content marketing
  • Customer retention
  • Data centralisation (Big Data)

How we can tackle your e-commerce challenges

First of all, we do a quick scan to define your level of omni-channel / e-commerce maturity and to detect pain points and opportunities. The outcome of this diagnostic will be taken into account when we walk together with you through these three phases;



We typically start with defining the omni-channel vision & strategy.

What are the objectives & growth opportunities, who are we talking to, What is the online value proposition, how will we create the roadmap to sales and customer engagement?



Project Management

Within the ‘build phase’ we define the functional requirements & select a suitable vendor & platform. 

A detailed planning and phasing will be set-up, including website building, defining strategic partnerships & creating campaign templates.   


Consultancy & Implementation

We test & optimize.

Attract & reach: growth hacking and building traffic. Engage: develop content strategy, define retention and loyalty strategy. Convert: focus on optimization via A/B testing, up- & cross-selling opportunities, ROI calculation and set-up of KPI dashboards


The House of Marketing, together with Safeshops.be, has explored the impact of e-commerce on Belgian merchants by gathering data from the most reputable of sources – Payment Service Providers  themselves.
Download the E-commerce Barometer 2016
Filip Van de Gehuchte
Filip Vandegehuchte
Head of "Omni-channel & E-commerce"

Meet your marketing automation SPOC

Please contact our expert Filip with any questions.

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