We live in an ever-changing marketing landscape with customer experience and sales standing in the limelight. The self-empowered consumer controls the buying process, with his customer journey consisting of hundreds of micro-moments.
To attract his attention in today's distracting world, marketers need to be able to capture every interaction and react during these crucial moments. How? By wooing the customer with personalized messages and by taking the context into account: impulses at the right time, the right device and the right place make all the difference. And that’s where Marketing Automation comes into play, using the “fingerprint data” that customers leave behind in a smart and effective way.
Another thing to keep in mind is that marketers are leading the path – not only in improving marketing, but also with sales efficiency. Marketing and sales need to work together to improve lead generation and nurturing. That’s where marketing technology can be used: as a tool to improve this collaboration and to skyrocket conversion.
* The abandon rate is calculated as the ratio of dropped Marketing Automation (MA) tools over added MA tools during a given month. The data used is worldwide data for 11 leading MA tools based on Datanyze data.
Our passionate consultants create the context for success and actively assist you in making the transition to a future-proof customer experience, driven by Marketing Automation.
Our steps 'analyze, design, build & run' are related to the typical building blocks – and pitfalls – of Marketing Automation: strategy, content, organization, data and technology. In order for the Marketing Automation engine to run smoothly, we need proper use of data, a strong content strategy, a customer-centric approach and an effective implementation.
We're not your average agency. We facilitate your transformation and orchestrate the different partners. We work independent of technology, vendor, integrator and agency. Why? Because we believe every organization requires its own unique set-up for success. But we can also manage your project as a one-stop-shop approach and select and manage all parties involved in your implementation process, from functional analysis to system integration and deployment.
Do you lack internal resources or knowledge to start your new marketing way of working? Then we're your helping hands. We can execute every task in the run phase and bring in the right expertise at the right time (creative, technical, strategic, ...). All based on the business model that fits your company best (time-based, fixed monthly fee or a combination).
In addition to implementing useful tools and drafting customer journeys that are optimized to your funnel, our experienced PMO & change managers create the impact together with all stakeholders.
We think like customers. This is what differentiates us from technical implementators. Our consultants are all trained in inbound marketing and have experience in one or more Marketing Automation platforms, as well as in persona creation and customer journey design.
We like to think big, start small and scale fast. In every Marketing Automation project we identify quick wins in order to prove impact fast. We take the pragmatic route with a Minimum Viable Product (MVP) at the center of your implementation. This way we can jumpstart the process of learning and avoid wasting time or money.
We start with an extensive AS IS analysis. The objective is to evaluate the current situation, define the gaps and create a shared vision of Marketing Automation with all stakeholders.
We determine the ambition and design the TO BE situation. The objective is to define the future needs and prioritize based on business priorities (desirability vs. deliverability).
We set up and configure your technological and marketing ecosystem while preparing your organization for rollout. The goal is to build and test different components.