Business Design

Increase your succes to market by applying a data-driven business design thinking approach

80% of innovation projects fail. In order to reach and maintain sustainable growth, all guesswork and gut feelings should be eliminated from the process, training innovation as a skill. Increase your success to market by leveraging behavioural data to reach the expected results of your value propositions, go to market & customer experience

Stop relying only on claimed data

 There is an important discrepancy between what people say they will do (claimed data) and what they actually end up doing.
However, this doesn’t mean that predicting behaviour is impossible. People are to some extent predictably irrational. By making use of neuromarketing, we can identify underlying patterns of implicit behaviour

discover the disrupted Business Design Thinking Framework

Get Started: the innovation kickstart kit

Download our free Vision Canvas to create internal alignment and get your innovation engine started.

Find out more

Get Started: Value Proposition Thinking Canvas

Discover all indispensable elements of a Value Proposition and recommendations to write a compelling one yourself

Find out more

Experiment Canvas

This Experiment Canvas guides you through the testing phase of your experiments to make sure you achieve successful results.

Download the Canvas

Hear from our consultants

I’m a creative marketing professional with a good strategic insight, combined with a hands-on and entrepreneurial mentality. Throughout the years, I’ve gained considerable experience in the FMCG and energy sector. My specialties are: business model innovation & design thinking, brand & product management and project management.

Dries Vanderheyden

Start your innovation project with us!

Let’s chat on how we can accelerate your business into the future