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Smart innovation is an important driver to reach and maintain sustainable growth. Innovation as a skill set is something every marketer should embrace

 

We apply the Business Design Thinking methodology,
infused with Integrated Data (ID) Marketing



Business Design Thinking framework & ID Marketing-1

 


Discover the disrupted double diamond model 

 

BDT  ID marketing framework_final

 

We deliver SMART innovation

S

 

icon sustainable growth innovation


Sustainable growth is our objective.

M

 

icon measurable impact innovation


Measurable impact is guaranteed.

A

 

icon agile innovation


Agile practices are used.

R

 

icon relevant for the customer innovation


Relevant process and outcome for the customer.

T

 

icon transfer of knowledge innovation


Transfer of actionable knowledge to your teams.

Get into the right mindset with our innovation kickstarter kit...



Vision
Canvas


Innovation Vision Canvas

DOWNLOAD THE CANVAS

 



Environment Map
Canvas


Innovation Environment Maps

DOWNLOAD THE TEMPLATE

 



Observation
Canvas


Innovation Observation Canvas

DOWNLOAD THE TEMPLATE

 



Value Proposition
Canvas


Innovation Value Proposition Canvas

DOWNLOAD THE CANVAS

 

 

... and deep-dive further into the innovation process

 

 

Value Proposition Thinking

 

Discover all indispensable elements of a Value Proposition and recommendations to write a compelling one yourself.

DOWNLOAD THE SLIDEDECK

Experiment Canvas

 

This Experiment Canvas guides you through the testing phase of your experiments to make sure you achieve successful results.

DOWNLOAD THE TEMPLATE

Meet our team of innovation experts

Dries Vanderheyden
I’m a creative marketing professional with a good strategic insight, combined with a hands-on and entrepreneurial mentality. Throughout the years, I've gained considerable experience in the FMCG and energy sector. My specialties are: business model innovation & design thinking, brand & product management and project management.
Dries Vanderheyden
Dries Vanderheyden
INNOVATION EXPERT

Meet your innovation SPOC

Please contact Dries with any questions.

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