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Future marketing capabilities

Digital is not about technology, it’s about changed behaviour. Today, information is always, anywhere and frictionless available. The way consumers interact with brands has changed, which creates new challenges for marketers. 

 

Our Yearly Marketing Survey has shown that:

Only 28% of Belgian marketers perceive their company as flexible to adapt to a changing environment.

11% of Belgian organizations work in interdisciplinary teams where technology & data support the entire organization.

65% of organizations see customer centricity as a top priority.

At The House of Marketing, we help companies to (re)build their marketing organization & individual competencies that are required to realize their strategic objectives. 

How can we help you transform your organization?

1

We offer inspiration & a future proof vision

We help companies to define the marketing organization and the capabilities required to respond dynamically to a changing environment and to achieve real business impact. First of all, we will help you define the vision of the marketing department. How? With our own methology we can organize inspirational sessions, workshops and benchmarks. The outcome? Creating a roadmap for your (digital) transformation.

2

We provide you with strategic consultancy

In the consultancy phase we start prepared by conducting audits and maturity assessments. We will help you define a digital transformation journey for your organization and elaborate this in a phased roadmap. Along this journey, we will work as your partner, we will measure and learn; guiding your transformation in a very agile way.

3

Setup: check? We implement the solution!

We will help you in getting up and running by implementing the solution. Our services include project & change management, we support you in the implementation of the roadmap. We can support your teams in becoming digital experts by organizing training and coaching, enabling knowledge building and offering temporary support.

We can help you tackle challenges in 3 areas:

  • People

    Do you need to build new (digital) competences?
    Do you develop the right talent?
    Do you have the right mindset and culture to enable change?

  • Processes

    Are marketing, sales & customer service aligned?
    Should you rethink your collaboration with service providers?
    Should collaboration between different departments be more agile?

  • Structures

    Do you need to redesign the marketing organization?
    Are the roles & responsibilities of the marketing team evolving?
    Is there a need for a local marketing team?

Sophie Van Orden.jpg
Sophie Van Orden
Head of Knowledge Management

Meet your future marketing capabilities SPOC

Please contact our expert Sophie with any questions.

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