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    According to our Yearly Marketing Survey, Belgian marketers believe that customer-centricity is the most relevant innovation competence a marketer should possess.

     

    Designing your customer journey
     

    You aim to be more customer centric

    You aim to become more customer centric 

    You want to turn pain points into opportunities

    You want to turn pain points into opportunities 

    You aim to define a differentiated value proposition

    You aim to define a differentiated value proposition

    define_symboYou aim to engage through the right channels, with the right content, at the right timee2

    You aim to engage through the right channels, content and time

    You want to create customer-centric marketing automation flows

    You want to create customer-centric marketing automation flows

    Customer journey mapping explained 

    "Mapping the customer journey is about visualizing the journey for different personas along all touch points that could be online and offline channels."

     

    • CJ_V5


      Want to know more about our approach and experience in customer journey mapping?  

    •  
    • GET IN TOUCH
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    Customer journey mapping can be the starting point to: 

    1. 


    Detect a gap in the journey and
    innovate with ideas to solve pain points 

     

     

    2.

     

    Build a value proposition to offer a product/service
    above expectations value to your customer. 

    3.

     

    Define a digital content & channel strategy,
    offer the right message using the right channels. 

    4.

     

    Define a powerful content plan & bring
    your content campaigns to live  

     

    5.

     

    Set-up marketing automation flows to attract
    new prospects to your business  

     

    6.

     

    Improve your customer experience across channels

     

    Want to get started today? Download our Customer Journey Canvas

     

    download the template_proposition

     

     

    The use of data in customer journeys

     

    “As the customer journey is dynamic, it can be described as a constant data loop that needs to stay relevant.”

     

    In today’s omnichannel world, the amount of data on customers, interactions and touchpoints is increasing and often scattered across the company.
    In order to compete, it’s more important than ever to aggregate and leverage this data.

     

    Learn all about the use of data in customer journey's in our blog posts! 

    Read the article

     

     

    Anne-Charlotte de Cartier
    Anne-Charlotte de Cartier
    CUSTOMER JOURNEY EXPERT

    Curious to find out more?

    Get in touch with our Customer Journey expert Anne-Charlotte.

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