Empowering your innovation journey, from strategy to launch
When companies like Materialise, Verisure and Luminus need help with their innovation and customer experience, they come to us.
Our services
The world around us is changing at an incredible pace and new trends are constantly emerging. We help you to make your business sustainable for the long run, by picking the right battles. Together, let’s:
- Explore & identify the trends that leverage value for your business
- Turn trends into growth opportunities
- Validate the potential of these trends with your target customer
Is your offering fulfilling client needs? We help you developing new customer-centric propositions or redesigning your existing proposition in a fact-based way using the Business Design Thinking methodology:
- Get a clear view on the jobs-to-be-done, pains & gains for your customer
- Generate concepts & select the ones with the highest potential impact
- Design & validate the concepts and take first steps into implementation
Reinventing a business from the inside can be challenging. At The House of Marketing, we guide you to craft a winning business model by leveraging proven frameworks and insights:
- Understand what customers value, and how they like to be serviced
- Explore business model options, evaluate feasibility, select the one that fits your market, product and goals
- Score business model options taking into account both short and long-term goals
- Draft a business case to estimate which model leads to optimal outcome.
Customers expect seamless, efficient interactions with brands across channels and touchpoints before but also after their purchase. We guide and assist you to put the customer at the center by understanding them, and detecting their expectations along their journey.
- Get a clear view on the AS-IS situation & customer experience
- Identify opportunities for improvement and prioritize
- Design, adapt & validate new experiences and take first steps in implementation
72% of innovations don’t meet their revenue targets. One of the main reasons is that we forget to assess willingness to pay and define and validate the right pricing early on.
Identifying the right price point requires research methods and analysis. Our pricing experts help you to monetize your innovations properly by:
- Measuring value and willingness to pay for your (potential) customers
- Defining the right pricing strategy for your new or redesigned value proposition
Does your concept idea for a new product, service or experience fit your target group & customers? Is it contributing to your own growth ambitions?
By validating your idea we de-risk innovation and know exactly how to iterate to make it relevant and competitive:
- Possibilities to validate in-market are endless. Depending on the maturity of your innovation our experts will choose the most suitable validation approach
- We help you to obtain the right consumer insights to assess viability, desirability and feasibility of your project
Every innovation project needs a spark of creativity, but the truth is that successful innovation is led by structure. Based on years of expertise across different industries we have the knowledge to provide you with tools and methods that drive innovation and build winning teams & processes. We combine value proposition creation with structural improvements recommended by our organizational design experts:
- Setting aligned innovation goals and objectives
- Fostering an innovation culture and mindset across the organization
- Building the rights teams and structure
- Embedding innovative methodologies and tools in your processes & way-of-working
- Assessing and scaling-up capabilities
You have a great (new) product, service, experience or business model. Great! Now what?!
We have all the tools and skills in house to build a killer Go-To-Market strategy:
- An insights-based launch strategy that leads your target audience(s) through the marketing funnel
- Using growth marketing (in-market testing & experimentation) you’ll know exactly where to play, which message to bring and which target group to focus on and how to generate leads early on.
Why The House of Marketing?
Building the future. Today. Together. Our team of consultants has decades of experience in innovation & customer experience and can help you with any challenge.
The House of Marketing gathers…
They trust us with their innovation projects
Meet your experts
Eline’s core mission is to drive marketers to deliver customer centric solutions that matter. She is an expert in guiding marketing teams to develop customer centric innovations or reshaping existing value propositions with a mere focus on creating lasting business value. To do so, she focuses on grasping learnings from failures and iterating solutions to ensure that only relevant, validated solutions see the light of day. Contact her.
Stephanie has a spike in innovation & technology and is driven by finding solutions to tough problems. Think of her as a producer, here to help you play a note a little louder or find the right rhythm. But it’s you that is making the music. She helps you bring the parts together and unlock your potential. Meet her.
With her expertise in service and customer experience design, Katie aims to blend the needs of customers and businesses, ensuring balance between both. Her genuine goal is to make a positive impact on customers, companies, and society. She helps you to unravel complex fluffy problems through thorough research and to bring validated concepts together into a clear action plan, creating meaningful change.
Stefanie has a background in strategic marketing and innovation. She believes that the most successful solutions are those that are insights-based. No gut feelings. Through a combination of data analysis, research, and customer interviews, she’s able to identify key insights that drive innovative solutions. By leveraging her expertise in innovation and marketing, she is committed to helping organizations stay ahead of the curve and deliver exceptional experiences that meet the evolving needs of customers.
Empathizing with the end-customer through customer research and validation of customer problems & ideas are, in Eline’s opinion, indispensable in creating value propositions that solve real customer problems and in the creation of a memorable customer experience. And thus, for success. Identifying customer needs and painpoints through customer research and generating & further developing ideas or interventions to fulfil these needs is what gives her energy at work. She likes to do this in collaboration with the client to achieve a better outcome that is also supported internally.
Highly skilled in product launch, Charlotte possesses an extensive range of expertise to guide clients from ideation to successful market entry. With strong analytical skills, she meticulously analyzes customer needs and competitors, providing valuable insights for strategic decision-making. As a team leader, she effectively coordinates and motivates teams. Result-driven, she develops impactful launch strategies. Her experience and dedication guarantee a seamless journey from concept to go-to-market, resulting in maximum potential for success.