Branding & Communication

Branding & Communication

Our Yearly Marketing Survey shows that 48% of Belgian marketers believe that their brand is still at the level of a "product brand", a level at which a brand is not at all customer-centric and is not leveraging consumer insights to the fullest. We want to change this!


Do you aspire to become a brand hero, but don't know where to start? 

Do you want to reposition your brand, but have no idea how to do it?

Do you wish to leverage customer insights, but don't know how? 

Are you aiming to reach the most mature level of a brand: brand commerce?


Let us help you to lift your brand to its best level!

Do you want to become tomorrow's brand hero? 

The House of Marketing helps your business to grow by envisioning and building future-proof customer-centric brand strategies, implemented through a wide partner network and drawing on years of track record experience.


1. WHO

Who is your customer?
What are your customer's needs and where can your brand play a role?
3. HOW
How can your brand add value to your customers' life?


In order to become or remain a truly strong brand, the type where everyone looks up to, we should always start with the customer in mind. Before a brand can be (re)built, we need to gain a clear and deep understanding of the unmet needs that the (target) customer is coping with, as well as the opportunities to be found within the market.



With the knowledge gathered in the previous step, we can now finally start building a future-proof strategic and creative foundation. Sounds great, right? But what does this mean in reality? By clearly defining brand purpose, identity and role, you will create a brand that stands for identification, differentiation, loyal customers and value for businesses.


Want to know more about how to tackle this challenge? Download our customer-centric value proposition infographic and you're already halfway there!




In this third and final step, we bring a brand experience to the market. After putting all your effort in building a strong brand, it's time for the market to get to know you.  A unique content and communication strategy is developed and implemented, while strengthening brand management capabilities in the meantime. 

How can we help to strengthen your brand?


We inspire & offer you a future-proof vision on brands

Inspirational keynotes, sessions & workshops on: 

  • trends impacting brands now and in the future
  • branding & positioning
  • content
  • communication


We offer strategic brand consultancy services
  • Brand & positioning strategy development
  • Rebranding exercises
  • Marketing Planning Process
  • Communication Strategy
  • Content strategy
  • Go-2-Market Strategy


We offer pragmatic implementation services

Specialist resources to support or fill organizational gaps:

  • Product & Brand Managers
  • Communication Specialists
  • Content Specialists
  • Project Management
  • Training & Coaching
Thomas Peeters.jpg
Thomas Peeters
Head of Branding & Communication

Meet your branding & communication SPOC

Please contact our expert Thomas with any questions.

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