Head of Knowledge / Senior Consulting Manager

Sophie Van Orden

I am an extraverted, open-minded, creative and pragmatic marketer. My drive and optimism make things move ahead, even in challenging surroundings. I prefer to work in team, as a coach, motivating and challenging others to go the extra mile.

'Do it with passion, or not at all.'
— Rosa Nouchette carey

Key expertises

Marketing Strategy & Planning
Organizational Design
Brand Management & Positioning
Marketing Communication

Professional milestones

Senior Consulting Manager

The House of Marketing
January 2016 – Present

  • Improving Commercial Effectiveness in the HR Services Sector
  • Positioning & Rebranding in the B2B Industrial Goods Sector
  • Coaching of Junior Consultants


Consulting Manager

The House of Marketing
January 2012 – December 2015

  • Reshaping The MarCom 2020 Department in the Banking Sector
  • Value-Based Pricing Strategy in the Finance Sector
  • Review of Communication Strategy in the Technological Sector
  • Positioning & Launch of an Online Bank in Belgium
  • Development of a Loyalty Program in the Travel & Tourism Sector
  • Customer Experience & Segment Marketer in the Media Sector
  • Marketing Intelligence Project Manager in the HR Services Sector
  • Senior Brand Manager OTC in the Pharmaceutical Sector
  • Coaching of Junior Consultants


Senior Consultant

The House of Marketing
January 2011 – December 2011

  • Senior Commercial Marketing Manager in the Banking Sector
  • Senior Marketing Manager in the Public Transport Sector


Business Development Manager South America
Van de Velde NV
May 2009 – December 2010


Marketing Coordinator
Continental do Brasil
September 2006 – April 2009


Marketing Coordinator Direct Marketing & PR
Continental Benelux
September 2003 – August 2006 


Educational milestones

Master in International Politics & Diplomacy
University of Antwerp


Master in Roman Languages & Literature
University of Antwerp