Business & Consulting Manager

Shermaine Mina

I love marketing and feel grateful to be doing something I’m passionate about. I am a highly-driven person with a can-do attitude towards the challenges I face. I like working with structure (including putting one in place) and problem-solving. Based on my experience, I believe that teamwork and leveraging everyone’s strengths are key to success. One important thing that keeps me going is the desire to learn something new every day. 

'Some people dream of great accomplishments, while others stay awake and do them.'
— Unknown

Key expertises

Project & Team Management
Consumer Insights & Data Analysis
New Product Developments & Innovations
Strategic Marketing

Professional milestones

Business & Consulting Manager
The House of Marketing
January 2019 – Present

 

Senior Consultant
The House of Marketing
September 2016 – December 2018

  • Process Transformation – Marketing Organization Restructuring in the ICT Industry
  • Category Manager in the FMCG Sector
  • Brand Manager in the FMCG Sector
  • Trade Marketing Manager in the FMCG Sector
  • Customer Need-Based Segmentation in the Automotive Sector
  • Development of a Go-to-Market Plan at a Social Secretariat

 

Consultant
The House of Marketing
July 2015 – August 2016

  • E-commerce Project Manager in the FMCG Sector
  • Market Researcher in the FMCG Sector
  • Digital Marketing Auditor in the Banking Industry
  • Defining a 5-year Marketing & Communications Strategy in the Banking Industry

 

Account Manager, Innovations
The Nielsen Company (Dubai, UAE)
April 2012 – August 2013

 

Senior Analyst, Innovations 
The Nielsen Company (Dubai, UAE)
November 2010 – March 2012

 

Junior Analyst, Innovations
The Nielsen Company (Brussels)

October 2009 – October 2010

 

In-company Project, Product Management
L’Oréal Professionnel
December 2008 – July 2009

 

Management Trainee
Maersk Line
June 2007 – July 2008

 

Intern, Marketing Department
Lufthansa Airlines
April 2006 – June 2006

 

Educational milestones

Post-Graduate Masters in Marketing Management
Vlerick Business School
2008 – 2009

 

Masters in Business Management; Minor in Entrepreneurship
Ateneo de Manila University
2003 – 2007

 

Bachelor of Science in International Business; Exchange Program

University of Macau

2005 – 2006

 

temp_narrow_4.png