Senior Consultant

Philippe Deben

I am a passionate, creative and strategic marketer with an international mindset. As an entrepreneur with a can-do/let's-do mentality, I'm able to quickly embrace brands and brand essences. I have a strong affinity with consumers and consumer insights and possess extensive digital skills and a growth hacking mindset. I'm particularly interested in start-ups and scale-ups, have a strong interest in platform innovations and SAAS and am a firm believer in experience marketing as a leverage for reach.

'It always seems impossible until it's done!'
— Nelson Mandela

Key expertises

Marketing & Business Strategy
Brand Building & Archetyping
Brand Management & P&L Management
Strategic Innovation
Digital Marketing & Growth Hacking

Professional milestones

Senior Consultant

The House of Marketing
May 2019 – Present

  • Marketing Manager in the Software Industry
  • Senior Marketing Project Manager in the Pharmaceutical Sector
  • Senior Brand Manager in the Pharmaceutical Sector
  • Senior Brand Manager OTC in the Pharmaceutical Sector

 

Owner

Dephix
July 2015 – Present

  • Head of Customer Value Proposition in the Telecom Sector
  • Brand Manager in the Cosmetic Industry

 

Co-owner & Marketing Director

Manderlay
July 2015 – March 2017

 

Group Brand Manager

JDE
July 2013 – June 2015

 

Various Marketing & Trade Marketing Roles

AB InBev
July 2008 – June 2013

  • Head of Marketing Diekirch
  • Trade Marketer
  • Sales Promotor
  • Margin Pool Analyst

Education milestones

Executive MBA (Master in Business Administration)

Antwerp Management School (with parts at MIT Boston and Sun Yat-sen University China)
2017 – 2019

Master in Marketing Management

University of Leuven (Lessius department)
2007  – 2008

 

Bachelor in Business Science

University of Leuven (Lessius department)
2002 – 2007

 

Additional knowledge

  • Growth hacking course Amsterdam
  • Final Cut Pro
  • Adobe Lightroom
  • Google Analytics
  • Photography course
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