Head of Marketing / Senior Consulting Manager

Karolien Vanhelden

I am a result-driven and customer-focused person who is eager to learn. As a marketing professional, I have great eye for detail and am a good organizer. In projects, I primarily work independently, but I am also a flexible and consensus-driven team player and leader who is open to everybody’s opinion. I love challenges and am able to generate creative solutions.

'We can’t solve problems by using the same kind of thinking we used when we created them.'
— Albert Einstein

Key expertises

Marketing Strategy
Marketing Communication
Product Management
Loyalty
Branding & Positioning
Kids Marketing

Professional milestones

Head of Marketing & Senior Consulting Manager

The House of Marketing
January 2016 –Present

  • National Marketing Manager in the FMCG-Retail Sector
  • Head of Marketing of The House of Marketing

 

Head of Marketing & Consulting Manager

The House of Marketing
September 2014 – present

  • Marketing Manager in the Media Sector
  • Go-To-Market Manager in the Media Sector
  • Head of Marketing of The House of Marketing 

 

Senior Consultant
The House of Marketing
January 2013 – August 2014

  • Senior Product Manager in the FMCG-Retail Sector
  • Marketing Consultancy in the Banking Sector
  • Innovation Manager Retail in the CG Sector (Luxury segment)
  • Project Lead  Yearly Marketing Survey 2014

 

Consultant
The House of Marketing
August 2011 – December 2012

  • Product Manager Lighting in the Electro Technical Sector
  • Marketing Offer & Campaign Manager in the Media Sector

 

Communication Manager
Averbode Publishers
December 2008 – August 2011

 

Customer Care Expert Analyst
Truvo
October 2005 – December 2008

 

Educational milestones

Marketing Management
Group T Leuven
20082011

 

Corporate Communication
University of Leuven
20062007

 

European Business Translation (English/French)
University of Leuven
20052006

 

Academic Teacher Degree
University of Leuven
20042005

 

Master French and Spanish Linguistics and Literature
University of Leuven
20002004 

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