Griet Heylen

    I am a data-enthusiast with a passion for marketing (and vice versa). My expertise lies in aligning data with business strategies and in doing so, I believe it is important to create understanding when delivering insights. I have a problem-solving approach combined with an analytical mindset. Driven by my eagerness to learn, I'm always ready to take on new challenges. Next to that, I'm rational and to-the-point whilst highly valuing creativity, often an interesting combination .

    'Don't give the audience four, give them two plus two.'
    — Andrew Stanton

    Key expertises

    Data Analytics
    Business Intelligence
    Marketing Automation
    Project Management

    Professional milestones


    The House of Marketing
    April 2019 – Present


    Campaign & Business Analyst

    BMW Group Belux – Harte Hanks
    January 2017 – March 2019


    CRM Assistant

    BMW Group Belux  Calidat
    October 2016 – January 2017


    Education milestones

    Master in Marketing Management

    University of Leuven (Campus Antwerp)
    2015 – 2016

    Bachelor in Business Administration

    University of Leuven (Campus Antwerp)
    2011 – 2015