Head of Marketing Automation

Elly Cools

I am a hands-on digital strategy consultant & transformer with lots of experience in marketing automation deployment tracks, growth marketing and every aspect involving digital transformation (including change management aspects). I’m the person who can easily challenge, align, optimize and/or translate your strategy into tactics and keeping in mind the operational workload & possible impact on your teams (change management). I like to kickstart your (digital) marketing team(s) in order to create optimized skilled, independent and motivated people that transform together with your organization.

'If the challenge exists, so must the solution'
— Rona MInarik

Key expertises

Digital Strategy | Transformation
Marketing Automation Deployment
Growth Marketing
Multichannel campaigning
MarCom in B2B, B2C, retail & services

Professional milestones

The head of Marketing Automation
The House of Marketing
September 2019 – Present

Digital Strategist
B2CB2 Retailer(s)
Mai 2018 – December 2018

Digital Strategist

Tech Scale-Up
February 2018 – June 2018

Digital Strategist

Telecom & ICT
July 2017 – Mai 2018

Digital Strategist  

B2C2B Publisher
March 2017 – Mai 2017


Digital Strategist 

B2B Publisher
July 2012– April 2017

Digital Consultant/Coach

2014 – 2016

Digital Marketing Expert

2012 -  2014

Educational milestones

Hriepso (current HoWest)
1992 - 1996

Senior Year Highschool

Wachusset High (Massachusetts) 
1991 - 1992



VILO Ter Borcht - Meulebeke

1988 - 1991