Head of Data-driven Marketing / Senior Consulting Manager

Elke Horrix

Elke is an open-minded, result-driven and pragmatic person. She does not like to waste too much time talking about theory or the latest buzz words, but cares to get things done.  She likes to move forward in her challenges by being decisive but always keeps the long-term goals in mind. She strives to be a real team-player by uniting people around a vision and motivating a team to excellence. It is her strong believe that the best ideas are never conceived by one person in a corner, for her “1+1 = 3”. And in the end when things get complicated, she lives according the rule that a touch of humor can save the day.

'Every success starts with a decision to try.'
— Gail Devers

Key expertises

Data-driven Marketing
Digital Transformation
Marketing Strategy
CRM, Marketing Automation & Loyalty
Data Management Solutions

Professional milestones

Head of Data-driven Marketing & Senior Consulting Manager

The House of Marketing
July 2017 – Present


Director Customer Success Management
November 2015 – June 2017


CRM Marketing Manager
September 2014 – October 2015


Head of Customer Retention
September 2013 – September 2014


Sales & Marketing Manager
International Card Services
July 2006 – June 2013


MARCOM Officer
Ardatis (Now Cegeka)
January 2004 – June 2006


Communication Officer
November 2001 – December 2013


Communication Officer
Sabena Technics
July 2000 – November 2001

Educational milestones

Master in Marketing Management


Communication Management
Hogeschool Limburg
1997 – 2000