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Senior Client & Consulting Manager

Dirk Blondeel

I am a creative out-of-the-box thinker, keen on innovation. I can dive into detailed analysis, whilst still considering the big picture and also combine strategic insight with a pragmatic and hands-on approach. I have the drive to make things happen while keeping my mind open. In a group, I will challenge the group to get the best out of everyone to create novel ideas and the best solution.


'Stay young by keeping on dreaming, ​stay happy by realizing your most wanted dreams.'
— Dirk Blondeel

Key expertises

Product Marketing
Portfolio Management
Innovation Management
Segmentation & Product Positioning
Value Creation
Marketing Process Management
Marketing Project Management

Professional milestones 

Senior Consulting Manager
The House of Marketing
January 2013 – Present


Initiator and Organizer of Marketing Genius
The House of Marketing
February 2010 – Present
Having kicked-off in 2010 the first Marketing Genius Contest and made it grow to the successful yearly event with many partners that it now has become. Organizing the contest from concept, over communication, website creation, participant animation up to final event.


Senior Consultant

The House of Marketing
February 2010 – December 2012

  • Innovation Management in the Energy Sector
  • Product Management in the Telecom Sector
  • Strategy Development & Trial Launch of E-Platform in the Services Sector
  • Marketing Processes Improvement in the Retail Sector
  • Marketing Processes Improvement in the Manufacturing Sector
  • Project Management Training Development in the Manufacturing Sector
  • PMO at The House of Marketing
  • Value Creation and Team Reaorganisation of a client support team in the Services Sector
  • Revamp of the Coroprate Presentation in the Telecom Sector
  • Development and Set-up from scratch of Marketing Genius Game at The House of Marketing
  • Product Swap Strategy and project management (old product phase-out and replacement by new products)
  • Trainer at StiMa Training on New Product Management


Product Line Manager

September 2009 – January 2010


Portfolio Manager
September 2008 – Augustus 2009


Product Manager
Augustus 2006 – Augustus 2008


Product Manager
March 2002 – July 2006


Pre-Sales Consultant
Mobistar Corporate Solutions
September 2000 – February 2002


R&D Engineer

January 2000 – August 2000


Product Specialist
June 1999 – December 1999


Project Consultant
Mai 1997 – Mai 1999


Sub-district manager Installation & Maintenance
February 1995 – April 1997


Education milestones

Advanced Marketing


Industrial Management
University of Leuven
1996 – 1999


Master in Engineering Telecommunications
Group T
1990 – 1994