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Senior Business Manager

Dirk Blondeel

Dirk is a creative out-of-the-box thinker, keen on innovation. He can dive into detailed analysis, whilst still keeping the big picture in mind and also combines strategic insight with a pragmatic, hands-on, approach. Dirk has the drive to make things happen, but keeps his mind open. In a group, he will challenge the group to get the best out of everyone to create novel ideas and the best solution.

 

'Stay young by keeping on dreaming, ​stay happy by realizing your most wanted dreams.'

Key expertises

Product Marketing
Portfolio Management
Innovation Management
Segmentation & Product Positioning
Value Creation
Marketing Process Management
Marketing Project Management

Professional milestones 

Senior Business Manager
The House of Marketing
January 2013 – Present

 

Initiator and Organizer of Marketing Genius
The House of Marketing
February 2010 – Present
Having kicked-off in 2010 the first Marketing Genius Contest and made it grow to the successful yearly event with many partners that it now has become. Organizing the contest from concept, over communication, website creation, participant animation up to final event.

 

Senior Consultant

The House of Marketing
February 2010 – December 2012

  • Innovation Management in the Energy Sector
  • Product Management in the Telecom Sector
  • Strategy Development & Trial Launch of E-Platform in the Services Sector
  • Marketing Processes Improvement in the Retail Sector
  • Marketing Processes Improvement in the Manufacturing Sector
  • Project Management Training Development in the Manufacturing Sector
  • PMO at The House of Marketing
  • Value Creation and Team Reaorganisation of a client support team in the Services Sector
  • Revamp of the Coroprate Presentation in the Telecom Sector
  • Development and Set-up from scratch of Marketing Genius Game at The House of Marketing
  • Product Swap Strategy and project management (old product phase-out and replacement by new products)
  • Trainer at StiMa Training on New Product Management

 

Product Line Manager

Option
September 2009 – January 2010

 

Portfolio Manager
Option
September 2008 – Augustus 2009

 

Product Manager
Option
Augustus 2006 – Augustus 2008

 

Product Manager
Mobistar
March 2002 – July 2006

 

Pre-Sales Consultant
Mobistar Corporate Solutions
September 2000 – February 2002

 

R&D Engineer

Telindus
January 2000 – August 2000

 

Product Specialist
Belgacom
June 1999 – December 1999

 

Project Consultant
Belgacom
Mai 1997 – Mai 1999

 

Sub-district manager Installation & Maintenance
Belgacom
February 1995 – April 1997

 

Education milestones

Advanced Marketing
Instima

 

Industrial Management
University of Leuven
1996 – 1999

 

Master in Engineering Telecommunications
Group T
1990 – 1994 

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