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Senior Business Manager

Alexandra Steel

As a passionate marketing professional and team leader, Alexandra is results-oriented with an eye for detail. Her drive, open-mindedness, organization and excellent communication skills make her move fast and achieve effective results. Alexandra loves to channel her energy into strategic & creative challenges, where she will always search for the most consumer-centric approach.

'Do not go where the path may lead, go instead where there is no path and leave a trail.'
— Ralph W. Emerson

Key expertises

Brand & product Management
Go-To-Market Strategy
Brand Positioning
Luxury Marketing Management
Digital Marketing

Professional milestones

Senior Business Manager

The House of Marketing
March 2016 – Present

 

Marketing Director Benelux Yves Saint Laurent Beauté, Biotherm & Helena Rubinstein

L'Oréal
July 2013 – December 2015 

 

Group Manager Benelux Biotherm
L'Oréal
July 2010 – July 2013

 

Product Manager on different brands
L'Oréal
August 2007 – July 2010

 

Educational milestones

Master in Marketing Management
Vlerick Business School
2006 – 2007

 

Master in Applied Economic Sciences
University of Leuven
2001 – 2005
 

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