Senior Business Manager

Alexandra Steel

As a passionate marketing professional and team leader, I am results-oriented with an eye for detail. My drive, open-mindedness, organization and excellent communication skills make me move fast and achieve effective results. I love to channel my energy into strategic & creative challenges, where I will always search for the most consumer-centric approach.

'Do not go where the path may lead, go instead where there is no path and leave a trail.'
— Ralph W. Emerson

Key expertises

Brand & product Management
Go-To-Market Strategy
Brand Positioning
Luxury Marketing Management
Digital Marketing

Professional milestones

Senior Business Manager

The House of Marketing
March 2016 – Present


Marketing Director Benelux Yves Saint Laurent Beauté, Biotherm & Helena Rubinstein

July 2013 – December 2015 


Group Manager Benelux Biotherm
July 2010 – July 2013


Product Manager on different brands
August 2007 – July 2010


Educational milestones

Master in Marketing Management
Vlerick Business School
2006 – 2007


Master in Applied Economic Sciences
University of Leuven
2001 – 2005