I started at The House of Marketing as a young graduate and years later, I still think it was the best decision I made. As you are trusted to work on challenging projects from day one, your learning curve is incredibly steep. Yet all along the way, you’re supported by all THoMers, your mentor and counselor. On top of that, my own interests and career development are always taken into account, enabling me to realize my full potential.
- What we do
- How we work
- Who we are
- Elise Vandermarliere
- Barbara Meynen
- Sophie Verryssen
- Timo Braspenning
- Lauranne Coremans
- Justine Gerard
- Jean-Marc Santolin
- Alexia De Brabandere
- Emmeline Demaerschalk
- Laurie Cavillot
- Julie Luppens
- Philippe Deben
- Isabeau Rooryck
- Dominique Declercq
- Alexandra Maesen
- Elisa Van Looy
- Marie Holemans
- Magalie Bonafoux
- Stefanie Daenen
- Nicolas Heyrman
- Katinka Engelhard
- Luka Sabbe
- Julie Merckx
- Laurean Aretz
- Cédric Fumière
- Pauline Bernard
- Charlot Van Der Jeucht
- Anne-Fleur Kamst
- Alexandre Van de Vel de Sousa
- Hannelore Blomme
- Frauke Schryers
- Florence Vanderstricht
- Loes Janssen
- Kris Vansanten
- Lies Taerwe
- Stéphanie Duchemin
- Gregory Delens
- Dirk Blondeel
- Amélie Beerens
- Dennis De Cat
- Nathalie de Biolley
- Karel Ingelbeen
- Nathalie Demeulemeester
- Laetitia Gutierrez
- Eline Khancheh Zar
- Thomas Peeters
- Dennis Peeters
- Shermaine Mina
- Bert Van Eeckhoudt
- Céline Timmerman
- Eline Van Hollebeke
- Filip Vandegehuchte
- Lise Tack
- Maxime Pudzeis
- Karolien Vanhelden
- Kris Vansanten
- Kristien Schrauwen
- Pieter Lievyns
- Sophie Van Orden
- Inge Van Israël
- Inge Van Campenhout
- Nicole Berx
- Kathleen Moons
- Dirk Oosterlinck
- Ann Van Leuven
- Ilse Vos
- Thomas De Backere
- Lieven Haesaert
- Alexandra Steel
- Eva Dillen
- Florence Dierick
- Robine Goris
- Charlotte Marin
- Jeroen Beckstedde
- Lucas De Dycker
- Oliver McAllister
- Anne-Charlotte de Cartier
- Dries Vanderheyden
- Isabel Dorado
- Nienke Dupont
- Audrey Stampaert
- Elke Horrix
- Debbie Bogaert
- Margot Timmermans
- Laetitia Caron
- Lowie Mijten
- Debbie Bogaert
- Céline Van Impe
- Eva Minnebo
- Alicia Bandinelli
- Stephanie Tang
- Christelle Jooris
- Pieter Vanderbeeken
- Liessa Lakiere
- Stijn Sommerijns
- Stefan Herrebosch
- Cases
- The blog
- THoMer Talks
- THoMer Céline: like a fish in the water
- THoMer Elisa: when work meets working out
- THoMer Jean-Marc: the story of a volunteer
- THoMer Stephanie: from struggling to fit in to craving to stand out
- THoMer Shermaine: making the most of motherhood and marketing
- THoMer Dries: where marketing meets six strings
- THoMer Charlot: a legal fish in the marketing bowl
- THoMer Laurent: passionate about purpose-driven business
- THoMer Pieter: past life party planner
- THoMer Alexandre: straight from the running track
- THoMer Stijn: L.A. Calling
- THoMer Kristien: conscious consumer passionate about purpose-driven organizations
- THoMer Inge: from the office to the festivals
- Yearly Marketing Survey
- Download our whitepaper with the results of the Yearly Marketing Survey 2018
- Download the Yearly Marketing Survey 2016 Magazine
- Thank you for participating in the Yearly Marketing Survey 2016
- Read the Yearly Marketing Survey 2016 Magazine
- Get the Yearly Marketing Survey 2016 Magazine
- Yearly Marketing Survey 2015
- Yearly Marketing Survey 2014
- Yearly Marketing Survey 2013
- Yearly Marketing Survey 2012
- Yearly Marketing Survey 2011
- Thank you for registering for the YMS 2016 event
- Yearly Marketing Survey 2016
- THoMster Class
- Points of view
- The ABC of growth marketing
- 10 Belgian companies leading the way in sustainable e-commerce
- Ready to take control of my career by treading my own path!
- And that’s how I became the marketing consultant I was meant to be…
- How I found my way to marketing consulting
- How I ended up in consultancy by accident?
- Lead scoring: best practices
- 7 steps to create your own lead scoring model
- 3 questions to know if lead scoring is for you
- What is lead scoring? The difference between demographic and behavioral scoring explained
- Get inspired by these Belgian companies driving growth through personalized experiences
- How to start your personalization journey
- Personalization journey: areyou still on the right track?
- How are you measuring your personalization efforts?
- 7 take-aways from The Next Web 2019
- Why (personalized) customer experience should be at the top of your agenda
- 8 nifty dos and don'ts to consider when applying business design thinking
- Hyper-personalization takes experiences to the next level – Our key take-aways from Abobe Summit EMEA 2019
- Expert business design thinking insights from Professor Marion Debruyne
- 8 elements of comparison between setting up a Marketing Automation tool and running a marathon
- Sustainability sells, but how environmentally friendly is our e-commerce?
- 5 golden tips for designing great digital marketing dashboards
- E-commerce in Belgium: what's in the numbers?
- The great mystery of the 'pastinaak' hype: the grey zone of online advertising
- Has 'big data' killed customer segmentation as we know it? How hyper-personalization is taking over
- Marketing for an audience of one: how to create personalized customer experiences
- Ever considered using your marketing automation tool for organizing (B2B) events?
- Growth hacking explained: the 4-step process to become a growth marketer
- Black Friday: tradition or just a label for another sales period?
- What we learned at Web Summit 2018: Why adding a human touch to data is important
- How to leverage Voice technology?
- Why you should start with Voice Commerce today
- Debate on the data skills of marketers with Koen Pauwels (3/3)
- Behind the scenes of data analytics tools & models with Koen Pauwels (2/3)
- Deep dive into data analytics with Koen Pauwels (part 1/3)
- 5 trends and technologies to watch from SuperNova 2018
- Voice technology: more than a buzzword?
- Start innovating today: apply the ultimate innovation toolkit
- Explore the world of data analytics together with Professor Koen Pauwels
- SuperNova: the 5 most important take-aways for marketers
- How to launch a social media employee advocacy program
- What you can learn from sustainable startups tackling world challenges
- Why 'purpose' should be on every organization's priority list
- You don’t measure your shoe size in square feet, do you?
- How to make your employee advocacy program successful
- 12 tools to boost your company's innovation skills
- GDPR in force: what is the impact on your Google AdWords and Facebook strategy?
- Taming wild ideas into a well-prioritized roadmap for your marketing automation implementation
- How The House of Marketing's 360° talent development approach came to life
- Discover the ultimate innovation kickstart toolkit
- What are SMART innovations?
- How much is too much? Managing contact pressure in automated marketing flows
- The toolbox of a digital marketer
- What if your marketing team only sends out emails on your marketing automation platform?
- The drivers behind conversion rates: meet UX and UI
- How to set up your marketing automation dream team
- 3 learnings from The Next Web Conference 2018
- Your employees, your best brand ambassadors
- Come out, come out wherever you are...
- How can sales and marketing both benefit from marketing automation?
- Marketing automation does not happen automatically
- The new mantra of a marketer: become an experience maker
- How the female gaze is changing marketing
- Sexy and Sustainable? YES we can!
- A messaging experience to improve your conversion
- Making your customer click? Don't just wait and see
- Do you glow? A piece about lightening bugs and informal leadership
- Five things I learned about e-commerce as a 20-something online shopper
- Nostalgie in Kids Marketing: Hype or evergreen
- Belgian digital natives grounded in the brick & mortar world!
- The House of Marketing: No space for sheep
- A wake up call for insurers to reconsider the way they interact with brokers
- Measuring for the sake of measuring: 5 major pitfalls in measuring marketing performance
- I want it all, right here, right now: The cross-channel customer
- Process improvements just for the sake of change?
- Why optimists make better marketers
- Give us this day our daily bread: The choices of Le Pain Quotidien
- How is the "Second Screen" an opportunity for marketers?
- Marketers: Magicians or equilibrists?
- Give us as much choice as possible - said no consumer ever
- Value increase through smart partnering
- Stand by your brand?
- Are marketers tired of marketing?
- Start your innovations from your inner strengths
- "It's not the customer's job to know what they want" (Steve Jobs)
- The customer journey allows focus in a complex marketing reality
- Marketing: A balancing act between magicians and scientists
- Marketers should not only look at the past, but also at the present and the future
- Should we reduce marketing budgets to survive this bloody crisis?
- In search of some peace and quiet, digital detoxication and the business of silence
- If geeks are to inherit the earth, maybe us marketers should know how to deal with them
- Marketers: Don't underestimate your responsibilities
- Why an offline conversation strategy is key to make your brand successful
- What to expect from women who are expecting?
- How the competitive advantage of cycling is endangering its existence...and what to do about it
- Wake up! Google will take over the sociosphere
- Digital marketing trends for 2014
- The trends of loyalty cards at small and medium enterprises. How to become a top dog!
- Don't just do something with digital technology
- Climbing the stairway to success... through customer irritation?
- Fair tale or fairy tale?
- The Velcro organisation
- Marketers, don't underestimate the impact of the sharing economy
- Technology as an accelerator for consumer-driven disruption
- Hierarchy disrupted - How to organize for growth?
- Why partnering is a must to thrive in the digital age
- How marketers, the new pirates, find and unlock their "big data" treasure
- Prepare yourself for an omni-channel world: what's it all about and how can you get there?
- How a private label can turn into a lovebrand. The story of Cara Pils.
- Preparing yourself for an omni-channel world: A look at the why and especially the how
- Freedom of Speech in Marketing
- If creativity is your goal, then you're definitely missing the point!
- Sharing is caring, or is it all about the invisible hand?
- Our must-read list after attending the Vlerick Marketing Colloquium
- Our omnichannel workshop at RetailSonar Day 2015
- M-score: the importance of a vision on communication in politics
- The ten commandments of Tomorrowland
- Festival Marketing Survey - Festival sponsoring is powerful, but 80% of marketers find it difficult to measure the impact
- Local marketers, become intrapreneurs!
- Retailers, keep up with your digital customers or lose forever
- Why you should definitely hold an immersion camp to bring out the best of your team?
- Sustainability: An important marketing responsibility
- The House of Marketing at the &THEN conference in Boston - Insights Day 1
- The House of Marketing at the &THEN conference in Boston - Insights Day 2
- The House of Marketing at the &THEN conference in Boston - Insights Day 3
- Ad blocking: The rise of a sustainable new business model?
- Technology is an essential enabler for marketing today - Lessons from #MarTech Europe
- 11 tips for start-ups to stand out from the crowd @ the Web Summit in Dublin
- 10 Web Summit start-ups to watch in 2016
- Pay-to-play: Will Net Neutrality damage digital marketing efforts?
- A blueprint for rocking Facebook marketing - Day 1
- 12 quotes to keep in mind from the Web Summit
- A blueprint for rocking Facebook marketing - Day 2
- The top 10 new tools I discovered at MarTech Europe
- Why we love Wearables (and you should, too!)
- Are you dronevertising in 2016?
- Travel back with us to the Dublin Web Summit
- Real-time analytics influencing real-time decisions
- What Music For Life can teach marketers
- Can purple cows, bunnies, human-like characters and actors save your brand?
- STIMA Congress: Our lunch & learn and gained key insights
- 3 technologies every marketer should keep an eye on!
- Marketing in 2016: What to expect?
- The House of Marketing went abroad to inspire you
- To snap or not to snap? 5 steps for finding out whether you should consider using Snapchat in your campaigns
- 6 lessons I learned from the best digital entrepreneurs in the world
- Marketing automation: The next big thing going south?
- What can happen when you’re not honest as a marketer?
- Why Belgium is still lagging behind in terms of digital maturity?
- Are full-stack marketers the new unicorns?
- A letter to my kids and the rest of Generation Alpha
- A 360° video of the Marketing Nation Summit Expo Hall
- 10 things not to say to your CMO:
- 3 marketing automation trends from the Marketing Nation Summit 2016
- 10 years of marketing evolution, an exciting journey
- Belgians & their shopping preferences
- THoMer Dennis talks about The Marketing Nation Summit 2016
- The marketer of the future in an algorithm driven world
- Insights from WebTomorrow: 10 Speaker quotes to remember!
- Revealing the black box of digital media buying
- 7 learnings to remember from Social Media Day 2016
- Insights from WebTomorrow: 8 start-ups to watch!
- Should marketers embrace the chatterbot revolution (Part 1)?
- Should marketers embrace the chatterbot revolution (Part 2)?
- Behind the scenes of the Yearly Marketing Survey 2016
- How to turn haters into lovers: 5 steps to deal with customer complaints
- What happens if you put 17 new THoMers together in a house for 1 week?
- How online TV will change our lives as marketers
- 5 key reasons why your company should start blogging
- 5 proven tactics for successful e-commerce results
- Amplify your e-commerce business: 10 key takeaways from eTradeSummit 2016
- 10 best advices from Bernard Gustin on how to turn a crisis into an opportunity
- Millennials: the marketing environment for the new generation of shoppers
- 3 surprising TED Talks that will uncover new insights about digital transformations
- New to e-commerce? Discover our tips for newbies!
- Influencer marketing: the end or just the beginning?
- How new technologies like virtual reality, chatbots and smart devices can take control of the customer journey
- From point of inspiration to point of sale, and the other way around!
- Marketers, let’s stop screwing up
- What Adobe teaches us about the future of seamless customer experiences
- Neuromarketing for dummies: tips and tricks to trigger a consumer’s ‘buy button'
- The 8 commandments of THoM's rebranding journey
- How to Win the Heart of the Belgian Online Shopper
- How to attract geniuses…the millennial way?
- Brand commerce & chatbots: 4 challenges for marketers
- Our interviews at WebTomorrow with Scott from IBM Watson IoT and Richard from Turn
- Discover how Li-Fi technology can brighten your customer experience!
- How brand commerce is changing the scene for automotive brands
- 6 key learnings from Marketing Automation Day 2017 #MAD17
- Customer experience, a competitive advantage?
- What we can learn from Facebook: 3 mobile communication trends
- Will Artificial Intelligence kill my (marketing) team?
- Winning brands are all about share of life
- Made a mistake with marketing automation? Testing is key!
- How conjoint analysis enables customer centricity
- Lost no more: indoor virtual maps are coming
- 10 Steps to a customer-centric value proposition
- 7 concrete tips to convince senior management of the need for change
- 3 areas of teamwork to improve: the individual, interactions and company culture
- Oh no… not another article about GDPR!
- Top 5 marketing podcasts for making your daily commute memorable
- Data as a competitive advantage: The Netflix Story
- How blockchain technology will revolutionize marketing
- Wanted: Chief Customer Officer
- Yes, I do… Explicit consent versus legitimate interest
- Why messaging apps will shake up your social media strategy
- The Impact of GDPR on Marketing: Will the GDPR eat your cookies?
- What we’ll remember from the 2017 Web Summit
- The Impact of GDPR on Marketing: Your privacy notice, the new bestseller?
- The impact of GDPR on Marketing: The more you automate your data-driven marketing, the more you need to think
- Top 10 best growth hacking tools to boost your digital marketing efficiency
- The Impact of GDPR on Marketing: DPI what? DPIA
- Purpose brands: hype or not?
- The Impact of GDPR on Marketing: Data mapping, a valuable business asset required for GDPR
- Marketing on steroids, thanks to Artificial Intelligence – and how your company can start planning for AI (part 1/2)
- Marketing on steroids, thanks to Artificial Intelligence – and how your company can start planning for AI (part 2/2)
- The Impact of GDPR on Marketing: A step-by-step approach to manage GDPR compliance
- Life | THoM
- How the Immersion Camp prepared us for life @ The House of Marketing – in 3 steps
- Quanteus teambuilding 2019: 'back in time'
- Cheers to summer: our Summer Informal 2019
- Relive our #THoMski2019
- Empowered by Quanteus Group: dreaming big, even in the classroom
- A special message for our clients!
- Long live summer! The 2018 edition of our Summer Informal
- Ain't no mountain high enough
- #NeverStopLearning: what trainings at our house look like
- Ah, those summer nights! Throwback to our BBQ event
- Meet our 7 new colleagues!
- Paulien and Karolien were present at the World Creativity Forum
- 8 reasons why I love being a THoMer
- Our THoMski 2016 was a blast!
- HackaTHoM: Going the extra mile!
- THoMers at the Acerta Brussels Ekiden!
- THoMbuilding 2015
- Summer informal at The Loop
- What Life @ THoM looks like
- Immersion Camp 2015
- Presenting modern marketing at the "Ondernemersuniversiteit"
- Quanteus Group participates in "Vlajo entrepreneurs in front of the Classroom"
- Meet The Marketing Genius 2016 team!
- Celebrating our 2 years in Quanteus Group!
- Immersion Camp 2016
- Marketo Certified Expert @ The House of Marketing!
- We’ve been busy renovating The House of Marketing!
- Marketing Genius 2017: 3 reasons to participate
- Interview with a THoMer: Annik Vandendriessche
- Serving our clients even better in Marketing Automation
- A toast to the summer mood!
- How marketers become THoMers
- Client Stories
- How Keytrade Bank improved their digital strategy
- How ARAG applied business design thinking to shift towards a customer-centric organization
- How Argenta doubled conversions through marketing automation
- Catch-up Café: how Belgium's first telecom chatbot for BASE came to life
- Building Belgium's first telecom chatbot with integrated payment in Messenger for BASE
- An e-commerce launch for JACQ by Jacqmotte (JDE)
- Building a Marketing Automation Ecosystem for Messer Group
- Rebranding of Gantrex
- Press
- Press release - Down2Earth Capital and Quanteus Group join forces to accelerate next phase growth ambitions of The House of Marketing and Upthrust
- Persbericht - Down2Earth Capital en Quanteus Group slaan de handen in elkaar om de groeiambities van The House of Marketing en Upthrust te realiseren
- Communiqué de presse - Down2Earth Capital et Quanteus Group unissent leurs forces pour accélérer la croissance de The House of Marketing et Upthrust
- Communiqué de presse - Les entreprises sont ouvertes à l'innovation, mais bloquent souvent sur sa mise en œuvre
- Persbericht - Bedrijven staan open voor innovatie, maar uitvoering stokt
- Communiqué de presse - La croissance des webshops belges représente plus de 70 millions de transactions et une valeur de 7 milliards d'euros
- Persbericht - Groeiend aantal Belgische webshops is goed voor meer dan 70 miljoen transacties en een waarde van 7 miljard euro
- Communiqué de presse - BotBakery lance le premier chatbot télécom belge avec système de paiement intégré pour BASE
- Persbericht - BotBakery lanceert de eerste Belgische telecomchatbot met geïntegreerd betalingssysteem voor BASE
- Press release: BotBakery and Ingenico launch Belgium’s first payment-chatbot
- Communiqué de presse - The House of Marketing dévoile les résultats de l'enquête Yearly Marketing Survey 2018
- Persbericht - The House of Marketing onthult de resultaten van de Yearly Marketing Survey 2018
- Communiqué de presse - Les Belges font de plus en plus d’achats en ligne : le nombre de transactions augmente de 40 %
- Persbericht - Belg shopt steeds meer online: aantal transacties stijgt met 40%
- Press release: The House of Marketing and Quanteus join forces for a better future
- Persbericht: Van enkel kosten besparen wordt niemand rijk
- We are moving
- Trends on Quanteus and RSQ
- AmCham on Quanteus
- The House of Marketing inspireert en ontwikkelt het beste marketingtalent van België
- The House of Marketing inspire et développe le meilleur du talent marketing Belge
- Persbericht: Resultaten van de Marketing Zoom 2014
- Communiqué de presse: Présentation des résultats du Marketing Zoom 2014
- The House of Marketing bekroont Nathalie de Biolley en Niels Van Wijk tot de Marketing Geniuses van 2015!
- The House of Marketing couronne Nathalie de Biolley et Niels Van Wijk comme Marketing Genius 2015!
- THoMer Dirk Blondeel participated in the debate during the Marketer of the Year event
- The House of Marketing et l'Union Belge des Annonceurs présentent les résultats du Yearly Marketing Survey 2015
- The House of Marketing en de Unie van Belgische Adverteerders presenteren de resultaten van de Yearly Marketing Survey 2015
- Quanteus acquires Brussels communications firm Hello Agency
- askMARK. - New marketing offering for small and medium-sized companies
- The House of Marketing présente les résultats du Festival Marketing Survey - Infographic
- The House of Marketing presenteert de resultaten van de Festival Marketing Survey - Infographic
- Persbericht - De zoektocht naar de Marketing Genius is gestart
- Communiqué de presse - Qui sera le Marketing Genius 2016
- Persbericht - The House of Marketing onthult de resultaten van de Yearly Marketing Survey 2016
- Communiqué de presse - The House of Marketing présente les résultats de le Yearly Marketing Survey 2016
- Karolien Vanhelden talks about the Yearly Marketing Survey 2016 on KanaalZ
- Yearly Marketing Survey 2016: the state of marketing automation in Belgium
- Bloovi's view on how marketing has become a whole new ball game
- Sortlist's view on today's Marketing: its all about human-to-human
- Persbericht - The House of Marketing kroont Isabeau Sas tot dé Marketing Genius 2016!
- Communiqué de presse – The House of Marketing décerne le titre de Marketing Genius 2016 à Isabeau Sas!
- Press release - The House of Marketing confirms successful transformation with new logo and visual identity
- Meet the Marketing Genius 2017!
- Trends talks about The House of Marketing
- Studie bewijst: Belgische bedrijven hinken achterop op vlak van Marketing Technology
- Une étude démontre que les entreprises belges sont à la traîne sur le plan des technologies de marketing
- Persbericht – BotBakery lanceert chatbot Vic voor vacature.com
- THoMer Talks
