For a leading international HR company, I took on a dual role. The objective of my first role, as Marketing Manager of the French market, was to build and implement a strong marketing plan to help reach the double-digit growth ambitions. In addition, I was the Growth Lead of a team in 2 other countries. Our goal was to generate sales-ready opportunities at scale. My dual role enabled me to find a lot of synergies for the company, since we could quickly reproduce well-performing strategies.