Many products and service go through a long process of qualitative and quantitative research before being launched in market. This claimed data is usually based on what people say they would do or choose but not on their actual behavior.
As a result, a lot of these carefully designed propositions do not perform as good as expect, because there is a difference between what people say and what they actually do.
We believe in the concept of marketing where propositions are tested in the market from the very beginning of the marketing process. With ID Marketing we use in-market experimentation to test different value propositions, target audiences or angle to see which perform best. By integrating behavioral data, the risk of launching a proposition that does not serve your customers needs decrease, increasing your chances of success.
Gain a headstart even before launching because of deep understanding of customer needs. Reduce the risk of failure drastically.
Quickly validate, measure and tweak based on insights and have first results after only a few weeks.
Access a broad digital audience with only a limited budget.
Luminus had set itself the objective of launching intelligent energy monitors - smart meters - on the market. Luminus came to The House of Marketing and UPTHRUST to help them go to market with the value proposition, USPs and pricing, through the channels with the best fit for success.