Brand personas (or buyer personas) represent your ideal customers. Creating brand persona(s) means defining the persona’s pains and gains, their behaviour and user story. Having a good understanding of your brand personas is the starting point of a strong digital strategy and is critical for your content marketing strategy. Based on brand personas, you will decide what content to create in each stage of the customer journey as well as which channels to use to distribute this content.
Download our free persona template and learn how to make buyer personas for your Digital and Content Strategy.