E-commerce is evolving at a fast pace and has a huge impact on traditional channels. An appropriate omni-channel strategy helps you to streamline your products and services as well as adapt to the new way of interaction with your customers.
The House of Marketing tackles your e-commerce challenges in a 3-step process, preceded by a quick scan to uncover your maturity level, pain points and opportunities.
Defining omni-channel vision & strategy
Shaping omni-channel value proposition
Creating sales & customer engagement roadmap
Establishing functional requirements
Selecting suitable vendor & platform
Providing detailed planning & phasing (website creation, campaign templates, strategic partnerships,…)
Testing & optimizing the channels and each stage of the funnel
Developing content, retention and loyalty strategies
Calculating ROI and setting up KPI dashboards
Want to get a head start on designing your e-commerce strategy? Use our E-commerce Canvas as a guide to deep-dive into each vital aspect.