65% of Belgian marketers struggle with digital. What about you?

Why do you need a digital strategy?

Increased marketing ROI

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Better customer experience

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Leads and sales

growth

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How can we help you?

1. 
DREAM

Digital Inspiration & Trends

  • Inspirational sessions & workshops on how industries are being disrupted or on digital best practices
  • Yearly Marketing Survey with insights on new trends and challenges in the Belgian marketing landscape
  • Shaping the 2020-2025 vision of companies

2.

THINK

Digital Strategy

 

  • Shaping the digital strategy & roadmap
  • Assessment of your existing digital assets
  • Creating personas & customer journeys
  • Developing channel & content marketing strategy
  • Building digital growth strategies & plans

3. 
DO

Interim & Project Management

 

  • Developing & implementing go-2-market strategies
  • Increasing digital effectiveness: measurement & conversion optimization
  • E-commerce & website optimization
  • Filling digital resource gaps
  • Coaching & training of marketers

How to get started today?

4 steps to unleash the power of digital


1.
Brand
Persona Creation

 

Marketing Template helping to create brand persona
DOWNLOAD THE TEMPLATE

2.
Customer Journey
Map

 

Marketing Template helping to map the customer journey
DOWNLOAD THE TEMPLATE

3.
Content Marketing
Strategy

 

Marketing Template to create an content strategy for inbound marketing plan

DOWNLOAD THE TEMPLATE

4.
Digital Marketing
Briefing

 

Digital Marketing Briefing Template for digital agency
DOWNLOAD THE TEMPLATE

 

Leveraging all the building blocks of a succesful digital strategy

 

building blocks of a successful digital marketing strategy

 



 

E-commerce is evolving at a fast pace and has a huge impact on traditional channels. An appropriate omni-channel strategy helps you to streamline your products and services as well as adapt to the new way of interaction with your customers.

The House of Marketing tackles your e-commerce challenges in a 3-step process, preceded by a quick scan to uncover your maturity level, pain points and opportunities.

 

  • Dream

    Defining omni-channel vision & strategy
    Shaping omni-channel value proposition
    Creating sales & customer engagement roadmap

  • Think

    Establishing functional requirements
    Selecting suitable vendor & platform
    Providing detailed planning & phasing (website creation, campaign templates, strategic partnerships,…)

  • Do

    Testing & optimizing the channels and each stage of the funnel
    Developing content, retention and loyalty strategies
    Calculating ROI and setting up KPI dashboards


Want to get a head start on designing your e-commerce strategy? Use our E-commerce Canvas as a guide to deep-dive into each vital aspect. 

DOWNLOAD OUR E-COMMERCE CANVAS

 

Meet our digital experts

Eva Dillen
As a Digital Marketer I was part of a Digital Transformation project for a Belgian consumer electronics player. Our role was to develop a transformation roadmap including digital readiness and a blueprint of required actions. I worked on gathering quantitative insights and organizing ideation workshops to build brand personas and customer journeys, and to develop a digital channel strategy.
Thomas Peeters
As Digital Brand Manager for an international FMCG company, I was responsible for managing the local digital marketing in the Eastern Europe and Middle East markets. This included both setting up new strategies as continuous improvement of ongoing projects. As I operated from the HQs I also had the opportunity to build and maintain relations with international stakeholders, which gave this project an extra challenge.
Nathalie Demeulemeester
As ATL Manager within an international Consumer Electronics company, the digital share was an essential part of the 360 advertising mix. I worked on dedicated custom-made campaigns and storytelling, which were created to ensure a powerful presence in these channels and keep on building a stronger brand.
Eline Khancheh Zar
Being a Brand Manager for a consumer goods company I developed a 4-year strategic digital plan. It was my responsibility to build the digital plan in line with the existing long term marketing plan. Setting strategic objectives and milestones, defining KPIs and formulating an action plan have been a wonderful challenge and opportunity to leave a mark at the client.

Discover the latest digital marketing trends

Sophie Van Orden
Sophie Van Orden
Head of Knowledge Management

Meet your digital strategy SPOC

Please contact our expert Sophie with any questions.

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