Today, on average 80% of new products fail. This is linked to the lack of behavioral data. To avoid failure, you need to start looking further than claimed data and connect more often with your customers. How? By disrupting the way you innovate.

Business Design Thinking (BDT) is the solution to the changing world we live in: it's about observing and listening to your customer to understand their key issues – and solve those. Adding an Integrated Data Marketing layer to the traditional BDT methodolgy reduces the risk and increases the chances of success.

In this 1-hour live session, you discover all about this approach, its impact and why it's relevant for every marketer out there. 

Key topics we'll cover:

1. What is BDT 
2. Why & how we disrupted the traditional BDT methodology
3. The different steps in the new BDT framework
4. How applying Integrated Data Marketing reduces the risk of failure
5. Case example of client validation in BDT

Practicalities:

Topic: Business Design Thinking
Date: Tuesday February 9th, 2021
Timing: 11:00 AM to 12:00 PM (Brussels time)
Language: English
Format: Interactive; you're welcome to ask your burning questions during the session
Speakers: Eline Khanchez Zar & Thomas Peeters, innovation experts at The House of Marketing

Register for our webinar and learn how to innovate and build impactful value propositions that benefit your customer's life.