Business Design Thinking (BDT) is the go-to methodology to ensure your innovations are impactful. You can apply this methodology through the use of the so-called double diamond framework. In this series, we introduce you to this model, in which we incorporated Integrated Data (ID) Marketing.

By adding the phases of validation and iteration to the framework, you remain in line with your customers' wants & needs and increase your chances of a successful product/service launch. 

These series consist of 4 parts - every day, you receive materials that guide you through the following stage of the innovation model:

• Day 1: Wish phase

• Day 2: Research phase

• Day 3: Design phase

• Day 4: Validation & iteration phases

Sign up for the Business Design Thinking series and decrease the risk of failure when launching new products or services.