Yearly Marketing Survey

We deep dive into the world of marketing trends and challenges

Yearly Marketing Survey 2017


The House of Marketing organizes each year the Yearly Marketing Survey. The aim is to gather marketer’s insights on new trends and challenges in the Belgian marketing landscape.

What is it about?

The 14th edition of the Yearly Marketing Survey deep-dives into the different building blocks of brand maturity:

  • The customer centricity of Belgian companies
  • The relationship between customer experience and brand building
  • The use of data to offer on- and offline personalized customer experiences
  • The adoption of marketing technologies by Belgian marketers
  • The importance of an agile organizational design

 Curious to discover our in-depth analysis?

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Supported by DataStories bvba.
MediaMarketing has published an article about the topic of this year’s Yearly Marketing Survey: Check it out!


Click on previous years & discover it all
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