Yearly Marketing Survey

We deep dive into the world of marketing trends and challenges

Yearly Marketing Survey 2018


The Yearly Marketing Survey is an initiative that focuses on the state of marketing in Belgium and highlights relevant trends for marketers. The House of Marketing’s ongoing purpose is to show marketers the way and to help them set priorities in this ever-changing marketing landscape.

What is it about?

The 15th edition of the Yearly Marketing Survey deep-dives into the current state of marketing attribution and the different building blocks of data maturity, allowing us to define the data-driven maturity level of Belgian companies. We collected information on:

  • How data is used in the company

  • How the data is stored throughout the company

  • What kind of goals companies want to reach with their data analyses

  • How the data governance is organized

  • Which kind of tools are used to follow up KPIs

Curious to discover our in-depth analysis?

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