The blog

Episode 09 — The House of Marketing Podcast   With Marnix Van Vrecken, product manager at Luminus, and Stijn Sommerijns, growth marketing director at Upthrust.   In our first episode of this podcast, Lies Taerwe, Managing Director at The House of Marketing, joined us to explain how ID Marketing can revolutionize today and tomorrow's way of doing marketing.   Today, we would like to continue on this ID Marketing journey to help understand better how ID Marketing has a very concrete impact on marketing. To do this, we will dive into a case at Luminus, all about the launch of a new offer.

Episode 08 — The House of Marketing Podcast   With Tobias Tousseyn, Country Manager Benelux at Veepee and Stephanie Tang, Senior Consultant at The House of Marketing.   Veepee, which acquired Vente-Exclusive.com in the Benelux in 2016, is the European leader in online flash sales. Veepee’s strategy has always been to be extremely transparent about deliveries and returns, and in particular about their costs: there is no such thing as a free lunch. Someone has to pay for it: either the company through lower margins or, most of the time, the consumer.

Episode 07 — The House of Marketing Podcast   With Franco Prontera - Country Manager Too Good To Go, Kenny Defrijn – Head of Marketing Too Good To Go and Stephanie Tang, Senior Consultant at The House of Marketing.   Too Good To Go fights food waste via a marketplace app that connects consumers with businesses facing surplus food. But what happened once COVID-19 hit and created an imbalance in the demand and supply equation? Franco Prontera and Kenny Defrijn talk about the opportunities and threats they came across when food businesses were suddenly forced to close down.

Episode 06 — The House of Marketing Podcast   With Thomas Vaarten, Marketing & Digital Director at Overstock Home, Overstock Garden and Exterioo, and Stephanie Tang, Senior Consultant at The House of Marketing.   Overstock Home, Overstock Garden and Exterioo, the 3 retail brands of Overstock, focus on a broad and modular furniture assortment, offering contemporary design at a great value for money proposition.

Episode 05 — The House of Marketing Podcast   With Pierre Degreef, founder of Chef Basket, and Stephanie Tang, Senior Consultant at The House of Marketing.   Chef Basket is one the 20.000 e-shops created in 2020. Pierre Degreef saw the impact of the horeca shutdown on food suppliers and decided to bring professional grade produce to consumers. From the initial idea to the first order, only thirty days went by.

Episode 04 — The House of Marketing Podcast   With Marine Rozet, Retention & Partnerships Manager at Kazidomi​, and Stephanie Tang, Senior Consultant at The House of Marketing.   Kazidomi is an online personalized food market with a focus on healthy and organic products. Kazidomi's revenues almost tripled in 2020. In this podcast, Marine Rozet tells where this exceptional growth came from: the surge of new customer segments, a higher purchase frequency and a greater awareness and interest for healthier products.

Episode 03 — The House of Marketing Podcast   With Eline Khancheh Zar, Senior Consultant at The House of Marketing and leading a Business Design Thinking (BDT) sprint.   In this episode we dig a little deeper into the concept of ID marketing by looking at how it can be applied to the innovation process. Eline, Senior Consultant at The House of Marketing, explains what Business Design Thinking (BDT) is and how ID marketing will revolutionize the way we innovate.