The Hub

The House of Marketing organized its 6th quest for the Marketing Genius of the year. During this challenge, young Belgian marketers are empowered to voice their creative marketing ideas. Godiva, newsmonkey, Devos&Lemmens, Desperados, Vacature.com, ProNails and PUB challenged the participants to come up with a genius opinion about one of their burning marketing challenges.

Diegem, 27 January 2017 – The House of Marketing (THoM) has been the ultimate standard for excellence in the Belgian marketing community for strategic marketing consultancy and implementation services for over 20 years. Today, THoM launches its new logo and baseline as the culmination of the successful transformation of recent years, set to underscore the company’s stand- out market position.

Diegem, le 26 avril 2016 – The House of Marketing, le leader de la consultance en marketing en Belgique, s’est cette année encore lancé à la recherche du Marketing Genius parmi les jeunes professionnels actifs dans le domaine du marketing. Durant la finale qui s’est tenue le 26 avril en présence des entreprises partenaires et tous les génies, l’entreprise a élu le vainqueur de cette cinquième édition : Isabeau Sas. Cette jeune marketer de talent sera à nouveau sous les projecteurs pour présenter le point de vue qui lui a valu de gagner ce prix lors du Vlerick Marketing Colloquium le 12 mai.   Isabeau Sas est élue Marketing Genius 2016 Elle brillera le 12 mai sur l’estrade du Vlerick Marketing Colloquium

Diegem, 26 april 2016 - The House of Marketing, het toonaangevende marketingconsultancybedrijf in België, ging ook dit jaar weer op zoek naar dé Marketing Genius onder de young marketing professionals. Tijdens het finale event in het Felix Pakhuis op 26 april klonk het bedrijf, samen met alle geniuses en de partners, op de winnaar van deze vijfde editie: Isabeau Sas. Onder begeleiding van The House of Marketing zal dit jong marketingtalent haar winnende visie uit de doeken doen tijdens het Vlerick Marketing Colloquim op 12 mei. De Marketing Genius 2016 is Isabeau Sas Zij zal op 12 mei schitteren op het podium van het Vlerick Marketing Colloquium

This year The House of Marketing partnered up with Sortlist to conduct the Yearly Marketing Survey. Sortlist reinvents the way companies find their agencies. Co-founder Nicolas Finet reflects on the results of the survey.

The House of Marketing is the proud organizer of the Yearly Marketing Survey. This year’s edition has been organized with the support of Sortlist and Bloovi. Over the years, this survey has become the reference in the marketing community and a source of inspiration for many marketers.  Bloovi is proud to be a part of the Yearly Marketing Survey. In this interview, founder Marnik D’Hoore shares his thoughts and findings.

The House of Marketing is the proud organizer of the Yearly Marketing Survey. This year’s edition has been organized with the support of Sortlist and Bloovi. Over the years, this survey has become the reference in the marketing community and a source of inspiration for many marketers. So, how does the marketing consulting company itself view the results of this 13th edition? An interview with Marketing Manager Karolien Vanhelden.  

Yesterday, our Marketing Manager Karolien Vanhelden talked about the results of our Yearly Marketing Survey 2016 on KanaalZ. This 13th edition monitors the new trends and challenges in the Belgian marketing landscape, including the state of MarTech and marketing automation. You can watch the full interview below:

L’avenir est à l’automatisation du marketing ! Les responsables marketing en sont convaincus mais la moitié éprouve des difficultés à la mettre en œuvre. La progression des médias numériques se poursuit sans relâche. Le blocage des publicités, ou adblocking, reste un défi pour les responsables marketing.

  Marketing automation is de toekomst, maar de helft van de marketeers heeft moeite met de implementatie ervan. De opmars van digitale media gaat onverminderd verder. Adblocking blijft hierbij een belangrijke uitdaging voor marketeers.