Press release - The House of Marketing and BUFFL join forces to accelerate innovation tracks by implementing a fast and efficient validation process
Diegem, April 21st, 2021 – The House of Marketing, market leader in strategic marketing consulting and interim management, announces a new strategic partnership with BUFFL, provider of a unique online validation tool collecting instant consumer feedback. Together, both parties offer a complete innovation approach focused on experimentation and an agile way of working. While The House of Marketing covers innovation strategy and implementation, BUFFL strengthens the qualitative research part. The power of this new commercial offering lies in the acceleration of innovation tracks by facilitating a rapid and efficient validation of problems, ideas, and solutions.