What could block the e-commerce boom in times of COVID-19?
The recent announcement by the Belgian government that the coronavirus containment measures would be extended by two more weeks goes to show that this is an ever evolving crisis. In a previous article, we predicted a significant boost in online sales, due to the closure of most physical stores. Today, Belgian e-commerce is going through its maturity phase, which is proven by the growing number of new market players and the creation of valuable customer experiences. We’re doing everything possible to make e-commerce grow and mature, and therefore expect an even more sustainable growth in the long term. While we see the numbers of e-sales increasing, there have been a few phenomena standing in the way of the success of e-commerce worldwide – think of retailers being overwhelmed by requests for collect services or IKEA’s announcement about their limited webshop offer. In this post, we identify possible blocking factors for e-commerce, divided into 2 main groups: operations & customer expectations. In addition, we share tips for webshop owners to survive during and after these challenging times.