The blog

Once upon a time, I was probably the most firmly rooted marketer you could find in Belgium. For the first 12 years of my career, I climbed the ladder from Junior Brand Manager for Fristi and Nutroma to Marketing Manager for the value brands portfolio and OOH with Friesland Campina, handling projects in different countries in Europe.

I thought I was on the way to a VP position in a large multinational. I had spent several years after university working my way up the corporate ladder, eager to explore different opportunities at renowned companies such as Microsoft, Sony, Whirlpool and AB-InBev. More than once I had been able to switch roles to accommodate my never-ending need for new challenges. I was rewarded quite well for my performance and eagerness, yet I never felt truly at ease in any of the roles I was in.

Still no clue what Growth Marketing is about? No worries, you’re not alone! Our Yearly Marketing Survey revealed that more than two-thirds of all Belgian marketeers are not yet optimizing their marketing actions by applying Growth Marketing initiatives. Rearing to get started yourself and become part of the winning team? Let me introduce you to the ABC of Growth Marketing.

The popularity of online shopping continues to increase year after year. In a recent article we explained that online shopping can – under certain circumstances – have a negative impact on our beloved planet.

I’m Julie, Consulting Manager at the House of Marketing. I am 35, have been married for 10 years and am mother to a hyper-active 7-year old son. After more than 13 years of experience, mainly in the banking and fintech industries, I realized through my many interactions with consultants, friends and colleagues that consulting was maybe something for me. I was the perfect example of internal mobility in the 4 companies I worked for but something was missing… I love that no two days ever feel the same and being challenged to exceed my limits. I wanted to explore new sectors and industries but I need to feel valued, use my experience to continue to develop my career. I manage to work hard without sacrificing my family life. This was crucial for me to keep a work-life balance.  

My career path is original to say the least, most people cannot really follow me when I explain: I am French, but, one way or another, I have worked in France for only 6 months. I have built most of my career in The Netherlands, with a French company though – one of the biggest multi-national in food industry.

In the last article of our 4-part series on lead scoring, I share best practices to make sure you stay on the right track. Pre-reads for this blog post:

How do you know if lead scoring is beneficial for your company? In the second article of our 4-part series, I help you to decide based on 3 questions. Pre-read for this blog post: 

How do you create your own lead scoring model? In the third article of our 4-part series, I guide you through 7 steps to build an efficient lead scoring model. Pre-reads for this blog post 

In the first article of our 4-part series, I deep-dive into the definition of lead scoring and clarifies the difference between demographic and behavioral scoring. Topics we’ll cover in this article: