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With an overload of tools and techniques to implement innovation at your company nowadays, we have made it easy for you: we have curated a list of 12 tools we think you might actually use and like.  Enjoy!

The decision has finally been taken, you are about to invest in a marketing automation tool! Now the fun part begins: discussing wish lists. It can be quite complex for a decision maker to go from the wildest ideas for a new tool to a concrete prioritized list of tool requirements.

Unless you have been able to hide yourself from all the buzz about data protection, the chances are high that by now you’re familiar with the General Data Protection Regulation (GDPR) and the upcoming E-Privacy regulation (EPR). But what impact do all these new regulations have on your digital advertising activities?

We all want to bring more innovation to the workplace and into our business model. But how to start? THoMer Stefan created the ultimate innovation kickstart toolkit that will help you get the ball rolling into the right direction. Ready? Buckle your seat, here we go!

How many emails can I send my prospects before they get annoyed? And how much time should I leave in between? These are questions many marketers are struggling with. If the so-called "contact pressure" becomes too high (also referred to as "marketing fatigue"), prospects might develop a grudge against your brand. As a result, they will start to actively avoid you, which leads to unsubscribes – or worse: to spam complaints. On the other hand, not getting in touch with your customer on a regular basis will most likely result in missed opportunities. 

It’s difficult to make predictions, especially about the future. As predicted, 2018 will most likely be a year of growth for most organizations, as the global economy is on the rise. Many businesses, however, are already facing the next challenge: how can they grow faster, or at least as fast as their competitors?

Did your company finally decide to take the plunge and implement a marketing automation tool – but so far your marketing team is merely using it for emailing? As we saw in our Yearly Marketing Survey 2016, many marketers only associate marketing automation with automated emails and this is a complete misconception.

We're all for a more efficient way of working – and we bet you are too. THoMer Eva drew up a list of tools to ease your daily life as a marketer. From digital project management over design tasks to market analysis, find out which instruments to apply.

Nowadays marketers have a lot more choices than ever before when it comes to communication channels to reach their target audience, especially thanks to powerful online tools. When companies choose communication channels, whatever they are, they should never forget to take their employees into account in their communication plan. Indeed, employees represent the biggest company ambassadors and their engagement can bring tangible results.

You might find that your website is fashionable and trendy, or even better, that it truly stands out from the crowd. As a result, all the stats look great and sales as such should follow, but then they don’t. Why isn’t there a perfect correlation between the number of visitors on your website and sales performance?