The Hub

According to our e-commerce barometer, 27% more e-commerce websites were launched in 2017 compared to the year before. Transaction numbers increased by 39%, which equals over 60 million transactions. Those numbers indicate e-commerce in Belgium is on the rise, regardless of company size. Surfing along on the wave, Jacqmotte, a brand of Dutch coffee and tea company Jacobs Douwe Egberts (JDE), joined the online retail market by launching their own webshop for a new freshly roasted coffee range.

Messer Group is a producer and distributor of industrial gases with a complex distribution model which combines both direct deliveries and deliveries through a depot network. The chemical company has always been very sales oriented, but in recent years embraced the idea that marketing could be a vital support for sales, especially when it comes to the generation, nurturing and qualification of leads. In June 2017, they contacted us to help them with the implementation of Marketing Automation with the ultimate aim of going from 90% to 50% sales dependency by 2020/2025.

Taking up the challenges Gantrex is active world-wide in rail fixing products & solutions, especially for cranes in harbours, but also for e.g. warehouses. Gantrex has been growing in a very decentral way. Seen the fact that local managers had a lot of decision freedom, there is not real company-wide image and marketing material. On the other hand, as harbours are important customers and they have gone through a recent centralization trend, more consistency & focus is needed for Gantrex. We accepted the challenge to rationalize and optimize their marketing materials assuring a better worldwide brand image.