The blog

At the request of their customers, BASE, a Belgian mobile-only provider, wanted to examine how they could offer an internet & TV product. That's why they partnered up with TADAAM to combine BASE's mobile with TADAAM's internet & TV offering in one value proposition.  BASE reached out for help to test their new value proposition in the market. Discover the approach and results of the joint project of The House of Marketing & Upthrust in this video:

The Innovation Team at Partena Professional is on a mission to disrupt the payroll industry with Payabl’. It’s a brand-new app which allows employees to decide when they receive the salary they’ve already earned instead of waiting until the end of the month.

Luminus, the second biggest energy supplier in Belgium had set itself the objective of launching intelligent energy monitors - smart meters - on the market. Smart meters open the door to smart home solutions, empower customers to manage their energy consumption, increase distribution efficiency and much more.

Amfora is an organization that is currently divided in two separate entities with different but sometimes overlapping activities and objectives:

With the increased importance of digital acceleration over the last years, companies have been reaching out for help. A few common challenges that we see are misalignment of management teams, no (shared) vision to the digitization and the increasing importance of improving up their digital capabilities and presence.  

THoMers Alexandra and Alexandra look back on their digital transformation project at the world's road transport organization IRU (International Road Transport Union), based in Geneva, Switzerland. Watch the video below to discover their learnings & insights, and which approach they took to implement IRU's new digital strategy. 

Multipharma is a premium distributor of pharmaceutical and para-pharmaceutical products in Belgium, with a strong focus on customer service and advice. The company’s historical backbone is a network of today over 270 pharmacies in the Belgian market. Recently, the online e-commerce channel has been added to the retail mix.

The marketing team of our client, a large pharmaceutical company, wanted to improve their communication towards healthcare professionals. This resulted in 3 main questions:

Our client is one of the leading actors within the European endovascular & coronary market. A recent brand tracker exercise showed that their target group does not clearly understand what the brand stands for. Next to this, our client lacks a clear view on purchase motivations. They approached The House of Marketing for advice and support in defining their positioning strategy within the coronary market.

The House of Marketing identified potential early adopters to prepare the EMEA-launch of a new medical device in cardiology. Our client, a leading medical device company, wanted to segment their target audience to optimize their sales approach. During the preparation of the launch of a new type of medical device in a mature market, our client was struggling to identify the potential early adopters of the device. They approached us to help them identifying potential early adopters and their key decision criteria