The blog

Over the last couple of years, the energy market has become increasingly competitive. There's a major focus on acquisition; think of attractive promotions and comparison websites, which imply that a customer can easily switch suppliers and save money.

At the request of their customers, BASE, a Belgian mobile-only provider, wanted to examine how they could offer an internet & TV product. That's why they partnered up with TADAAM to combine BASE's mobile with TADAAM's internet & TV offering in one value proposition.  BASE reached out for help to test their new value proposition in the market. Discover the approach and results of the joint project of The House of Marketing & Upthrust in this video:

Early 2019, Argenta was facing a year full of challenges: installing a new agile team and adopting a new Marketing Automation tool, Adobe Campaign, with the objective to send out a tenfold of targeted, personalized campaigns compared to the year before. This whole process was initiated by a brand new CCO, who called upon The House of Marketing for help.  

The Innovation Team at Partena Professional is on a mission to disrupt the payroll industry with Payabl’. It’s a brand-new app which allows employees to decide when they receive the salary they’ve already earned instead of waiting until the end of the month.

Messer Group is a producer and distributor of industrial gases with a complex distribution model which combines both direct deliveries and deliveries through a depot network. The chemical company has always been very sales oriented, but in recent years embraced the idea that marketing could be a vital support for sales, especially when it comes to the generation, nurturing and qualification of leads. In June 2017, they contacted us to help them with the implementation of Marketing Automation with the ultimate aim of going from 90% to 50% sales dependency by 2020/2025.

Luminus, the second biggest energy supplier in Belgium had set itself the objective of launching intelligent energy monitors - smart meters - on the market. Smart meters open the door to smart home solutions, empower customers to manage their energy consumption, increase distribution efficiency and much more.

Amfora is an organization that is currently divided in two separate entities with different but sometimes overlapping activities and objectives:

With the increased importance of digital acceleration over the last years, companies have been reaching out for help. A few common challenges that we see are misalignment of management teams, no (shared) vision to the digitization and the increasing importance of improving up their digital capabilities and presence.  

THoMers Alexandra and Alexandra look back on their digital transformation project at the world's road transport organization IRU (International Road Transport Union), based in Geneva, Switzerland. Watch the video below to discover their learnings & insights, and which approach they took to implement IRU's new digital strategy. 

Multipharma is a premium distributor of pharmaceutical and para-pharmaceutical products in Belgium, with a strong focus on customer service and advice. The company’s historical backbone is a network of today over 270 pharmacies in the Belgian market. Recently, the online e-commerce channel has been added to the retail mix.