It is in the mission of The House of Marketing to support and strengthen the Marketing community in Belgium. With that purpose in mind, we became partner of the ‘Marketer of the year’ event, organized by STIMA & Roularta (Trends). On the 19th of November we were thus present at the gala event with a delegation of managers and board members of The House of Marketing.
Before the 2 Marketers of the year (NL / FR) were announced, there was an inspiring presentation by Eric Lauwers on “What does it take to evolve from a great Marketer to a great CEO?” This was followed by a debate in which Dirk Blondeel, one of our Managing Consultants, participated and shared with the audience a mix of his own view on trends in Marketing and the role of the CMO, and the insights we have acquired with the Marketing Zoom.
We want to congratulate of course Vincent De Dobbeleer (Eneco) and Grégoire Van Cutsem (Lampiris) with their title of Marketer of the Year !