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28 September 2020

Stepping away from traditional marketing: what makes a Growth Marketing dream team?

Growth experts Oliver McAllister, Eva Dillen and Alicia Bandinelli share their view on and experience with Growth Marketing. 

How do we do Growth Marketing? What is so unique about our team? Watch the video and tap into the world of rapid experimentation! 👇📽️

GMGM (Captioned by Zubtitle)

A brief recap of the video: our dream team consists of growth architects (consultants at The House of Marketing) and growth experts (consultants at our sister company Upthrust):

  • Our growth architects are responsible for project & stakeholder management: they define the experimentation backlog, ensure business process alignment and report results
  • Our growth experts set up and run experiments

Want to know how we can help you with your Growth Marketing projects?