The blog

Discover smart tips, personal stories and our take on the latest marketing trends
27 January 2017

Press release -  The House of Marketing confirms successful transformation with new logo and visual identity

Diegem, 27 January 2017 – The House of Marketing (THoM) has been the ultimate standard for excellence in the Belgian marketing community for strategic marketing consultancy and implementation services for over 20 years. Today, THoM launches its new logo and baseline as the culmination of the successful transformation of recent years, set to underscore the company’s stand- out market position.

Since 2014, The House of Marketing has been part of the Quanteus Group. Over the last 3 years, THoM has enjoyed double digit growth. THoM is a unique network of marketing experts who deliver strategic consultancy services to businesses as well as handling the implementation of the marketing strategy. Since the integration, THoM has continued to build its strengths in a number of areas such as digital marketing & e-commerce, marketing automation, data strategy & analysis and marketing capabilities - and to carve its profile as a leading marketing consultancy company which keeps its finger firmly on the pulse of the world of marketing. In this way, THoM acts in response to the rising demand from its customers for support with their digital transformation. The new branding is THoM’s bid to underpin its ambitions for the years ahead.

“I’m extremely proud to see how The House of Marketing has developed
in recent years into a highly agile centre of expertise, with particularly creative and passionate people on board. I have every confidence that the combination of experience and expertise with the new insights of young and well-trained professionals will ensure satisfied customers and the continued sustainable growth of the business.”

- Nicole Berx (Co-founder & Senior Business manager)

The rebranding process was brought to a favourable conclusion by the company’s own consultants who revamped the company’s “brand story”, identity and unique value proposition by way of a series of workshops. In doing so, they worked with the C+H agency for the new graphic identity of the brand. For the colour analysis, THoM called on Color Passport.

“It has been a privilege to assist The House of Marketing in recent years with their transformation into a modern, forward-looking marketing consultancy business which is a fully-fledged component of the Quanteus Group. We strongly believe in the potential of the business, first and foremost because the sheer professionalism and drive of the company’s staff. The combination of the rebranding operation and the recent transfer of the company’s day-to-day management to a young & dynamic team which grew from within, is very much the cherry on the cake of a successful transformation. The future is looking very bright for The House of Marketing.”
– Kris Vansanten (Managing Director, Quanteus Group)

“Over the last 3 years we have made huge steps forward with our THoM consultants, which also shows in our results. Along with the newly appointed Leadership Team, I’m looking forward to building the future of The House of Marketing and to dream, think and do with our clients.”
– Grégory Delens (Managing Director, The House of Marketing)

Along with the new logo which reflects the unique personality of the THoMers and the market position of the business, The House of Marketing is also introducing a new baseline that comes with a pledge for all customers who call on THoM
’s services: we dream, we think and we do. A powerful translation of THoM’s vision of the world of marketing, devised to withstand turbulence, including over the longer term.