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The Hub

Where we talk about ideas, events, cases & more
12 December 2016

From point of inspiration to point of sale, and the other way around!

With the multiplication of channels, the strict line between online and offline has never been more blurred. The same goes for the division between point of sale and point of inspiration. Marketers have long realized that content is king, but the step to link this content with transactions is often one step too far. In the following Slideshare, we share some inspiring examples of brands that succeeded in taking this next step: They link point of inspiration with point of sale by making their content shoppable, or the other way around, by making a traditional point of sale a place of inspiration. 

 

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