Episode 08 — The House of Marketing Podcast
With Tobias Tousseyn, Country Manager Benelux at Veepee and Stephanie Tang, Senior Consultant at The House of Marketing.
Veepee, which acquired Vente-Exclusive.com in the Benelux in 2016, is the European leader in online flash sales. Veepee’s strategy has always been to be extremely transparent about deliveries and returns, and in particular about their costs: there is no such thing as a free lunch. Someone has to pay for it: either the company through lower margins or, most of the time, the consumer.
If delivery and return will never be free, high quality images along with exhaustive information can however prevent a high return rate. In addition to that, Veepee has recently launched “Re-Turn”, an exchange service between members that aims at intelligently managing the return issue.
The platform (that only exists in France for now) allows members to resell items they do not wish to keep, to other Veepee members, rather than returning them to Veepee.
In this episode, we also talk about innovation, startups and Station F in Paris: Veepee continuously invests in solutions and technologies aimed at improving the online shopping experience, especially in the retail fashion sector where until now, no one has cracked the “right fitting” problem yet.
"Consumers have more and more choices and expectations, but our philosophy has never been to pit online against offline - for Veepee, it's all about commerce: our ambition is to offer the best shopping experience to consumers and to be a key partner for brands."
This episode is part of our podcast series on e-commerce and the E-commerce Barometer published by The House of Marketing and SafeShops.be.
Tobias Tousseyn (Veepee) and Stephanie Tang (THoM)
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