Episode 10 — The House of Marketing Podcast
With Frank Cornelis, Data Science Lead at Upthrust (sister company of The House of Marketing)
In the first episode of this podcast, Lies Taerwe, Managing Director at The House of Marketing, joined us to explain how Integrated Data (ID) Marketing can revolutionize today and tomorrow's way of doing marketing.
Today, we come back on the topic: we explain how ID Marketing is used in Value Management and can help to fight churn in the most efficient way. Some theorical and practical information on this topic are shared with you by Frank Cornelis, Data Science lead from Upthrust, sister company of The House of Marketing and member of Customer Collective.
Did you know that many churn campaigns organized by companies to avoid churn are actually becoming churn triggers?
ID Marketing can help companies to work more efficiently on customer loyalty and churn.
Dig deeper into ID Marketing:
- Get the ID Marketing Starter's Guide
- Discover all about ID Marketing, including our updated framework
Want to go further with implementing ID Marketing at your company?