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26 July 2021

Podcast: Marketing Automation, a win-win strategy for businesses and customers

Episode 11 — The House of Marketing Podcast


  • Alexandra Maesen, Senior Consulting Manager and Marketing Automation Expert 
  • Dirk Blondeel, Senior Business Manager at Customer Collective and Marketing Automation Lead at The House of Marketing 


Today, we focus on Marketing Automation. Our Marketing Automation experts, Alexandra & Dirk, explain what Marketing Automation is, how it can help answer specific business challenges & needs, and how it can add value to the end customer in a B2C and B2B environment.

Thanks to their extended expertise and practical examples we get a clearer view of how to implement a Marketing Automation project including some dos and don’ts.



Apple Podcast  Google Podcast  Overcast



Did you know that Marketing Automation can be used to answer different business challenges in a B2C and B2B environment?

With automated funnels and the right content for all your target groups, you can go from cold to extremely hot leads. Find out how Marketing Automation can help you.


Dig deeper into Marketing Automation:


Need help with the implementation of Marketing Automation at your company?




Blog - Podcast E11