Episode 05 — The House of Marketing Podcast
With Pierre Degreef, founder of Chef Basket, and Stephanie Tang, Senior Consultant at The House of Marketing.
Chef Basket is one the 20.000 e-shops created in 2020. Pierre Degreef saw the impact of the horeca shutdown on food suppliers and decided to bring professional grade produce to consumers. From the initial idea to the first order, only thirty days went by.
What was supposed to be a temporary project has now become a permanent one. In less than six months, Chef Basket has created a solid and recurring customer base, has increased the average basket value from €55 to €70 and has gone from twenty orders per month to twenty five orders per day.
The secrets to Chef Basket's growth? First of all, providing an excellent customer experience, both online and offline. Then, a well-executed influencer marketing strategy. And lastly, creating a habit amongst consumers: a Chef Basket consumer becomes a recurrent one after the third order, so it is about closely following up on the first orders, interacting with the customers and asking for feedback.
"After every newsletter we send out, we see a 50% increase in orders. Newsletters might seem old fashioned but it works well for us!"
This episode is part of our podcast series on e-commerce and the E-commerce Barometer published by The House of Marketing and SafeShops.be.
Pierre Degreef (Chef Basket) and Stephanie Tang (THoM)
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