The 10 commandments of Tomorrowland
Like most other festivals, Tomorrowland is a no-go in times of COVID-19. Instead of skipping a year, the organizers have launched a digital alternative taking place July 25th & 26th: "Tomorrowland around the world, the digital festival". Via their computer, smartphone or tablet, visitors of all ages can explore the digital festival site and attend sets of their favorite artists. All stages are built in 3D, although DJs perform live. Even the fireworks and lazer shows are translated digitally. Nevertheless, Tomorrowland remains an unforgettable experience that can be considered as a corporate religion. To stay in this spiritual mindset, we summarize the important marketing lessons of this spectacular event as we've known it before corona came along – in the form of 10 commandments. For eons the 10 commandments have been an important source of inspiration for believers and even for non-believers… so why not use this to show you the way for all your marketing initiatives?