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The marketing team of our client, a large pharmaceutical company, wanted to improve their communication towards healthcare professionals. This resulted in 3 main questions:

There are literally hundreds of trends in e-commerce, from new ways to host your e-commerce platform to delivering goods with automated drones.

Get to know your customer! There are no two ways about it – this has become a bit of a mantra for modern-day companies. Customer-centricity has continued to grow in importance and has shifted from being useful to being a necessity. Although it’s heard loud and clear, it seems easier said than done: In practice, only 53% of Belgian marketers claim they are succeeding in putting the customer first (YMS). On the other hand, a lot of companies like to pretend that they know their customer. But really knowing your customer means you have to discover what they want, how they want it and when they want it. More than knowing your customer, you should be able to understand them.

Have you ever considered giving a voice to your brand? Can you imagine how powerful it would be to have a conversation with your customers at home, in their car and everywhere they go? New technologies have brought new opportunities for brands to improve the services offered to their customers and become more customer-centric. Voice technology is one that wields a strong impact. Read on to discover why your brand should adopt a voice strategy today.

Voice technologies embrace the digital world by giving new opportunities to brands and added value to customers. And it doesn’t look set to stop in the near future. In fact, opportunities continue to grow massively as customers come round to the idea. Seeing the impact, following and, for some, even creating the wave is becoming indispensable for brands. Let us take you through the main steps you need to follow to roll out a voice strategy.

During a short Q&A, we asked our THoMer Oliver a few questions about The House of Marketing and his career switch to become a consultant.   Before THoMer Oliver joined The House of Marketing, he worked for many large companies, mostly in sales and marketing functions.  Watch the video to see why he decided to join us! 👇📽️

During a short Q&A, we asked our THoMer Laurent a few questions about The House of Marketing and his career switch to become a consultant.   THoMer Laurent made a career because he wanted to be challenged every single day.  Do you want to know more about what made him decide to take the next step in his career? Watch the video to find our more! 👇📽️

During a short Q&A, we asked our THoMer Alexandra a few questions about The House of Marketing and her career switch to become a consultant.   THoMer Alexandra shares with us how she got to know The House of Marketing and what intrigued her the most. Curious to know what she appreciates the most in her current job? Watch the video here down below 📽️👇

Our client is one of the leading actors within the European endovascular & coronary market. A recent brand tracker exercise showed that their target group does not clearly understand what the brand stands for. Next to this, our client lacks a clear view on purchase motivations. They approached The House of Marketing for advice and support in defining their positioning strategy within the coronary market.

Welcome to 2020! The global battle for sustainable business revenue has become fiercer than ever. In the early 2000’s the Millennial generation started to demand more transparency from companies. Driven by digital acceleration and a changing global socio-economical climate, the following generation pushed that agenda even further by demanding proof of what companies where communicating. Purpose and trust are two of the most valuable assets companies can have in today’s market.