The blog

Diegem, June 22nd 2021 – Customer Collective, the new group centered around ‘customer ownership’ that closely connects The House of Marketing, Upthrust, Grava and Dignify to one another, announces its first major international acquisition. The group welcomes a new member on board with the acquisition of Fightclub, one of the biggest full-service agencies in the Netherlands. With the arrival of this new partner, Customer Collective strengthens its offer in creative and performance marketing on the European market.

Diegem, 22 juni 2021 – Customer Collective, de nieuwe groep die inzet op ‘customer ownership’ en The House of Marketing, Upthrust, Grava en Dignify nauw met elkaar verbindt, kondigt zijn eerste grote internationale acquisitie aan. De groep breidt nu uit met de overname van Fightclub, één van de grootste onafhankelijke full-service agencies van Nederland. Met de komst van zijn nieuwe partner versterkt Customer Collective zijn aanbod in creative en performance marketing in de Europese markt.

Episode 10 — THOMcast In the first episode of this podcast, Lies Taerwe, Managing Director at The House of Marketing, joined us to explain how Integrated Data (ID) Marketing can revolutionize today and tomorrow's way of doing marketing.

At the request of their customers, BASE, a Belgian mobile-only provider, wanted to examine how they could offer an internet & TV product. That's why they partnered up with TADAAM to combine BASE's mobile with TADAAM's internet & TV offering in one value proposition.  BASE reached out for help to test their new value proposition in the market. Discover the approach and results of the joint project of The House of Marketing & Upthrust in this video:

Diegem, 6 mei 2021 – Voka Antwerpen-Waasland en Customer Collective, het ecosysteem dat bedrijven ondersteunt om snelle groei te realiseren door een gedreven focus op hun klanten, kondigen een nieuw, inhoudelijk partnership aan. Het doel van de samenwerking is om leden van Voka Antwerpen-Waasland te ondersteunen in hun groeitraject aan de hand van de kennis van Customer Collective.

Episode 09 — THOMcast   In our first episode of this podcast, Lies Taerwe, Managing Director at The House of Marketing, joined us to explain how ID Marketing can revolutionize today and tomorrow's way of doing marketing.   Today, we would like to continue on this ID Marketing journey to help understand better how ID Marketing has a very concrete impact on marketing. To do this, we will dive into a case at Luminus, all about the launch of a new offer.

Diegem, le 21 avril 2021 - The House of Marketing, leader dans la consultance en marketing stratégique et en interim management, annonce un nouveau partenariat stratégique avec BUFFL. L’outil en ligne unique développé par cette entreprise permet de valider les innovations sur la base des réactions instantanées des consommateurs. Ensemble, les deux partenaires proposent une approche complète de l’innovation fondée sur l’expérimentation et une méthode de travail agile. The House of Marketing prend en charge la stratégie et la mise en œuvre, et BUFFL renforce la partie de recherche qualitative. Cette nouvelle offre commerciale accélère les processus d’innovation en permettant une validation rapide et efficace des problèmes, des idées et des solutions.

Diegem, April 21st, 2021 – The House of Marketing, market leader in strategic marketing consulting and interim management, announces a new strategic partnership with BUFFL, provider of a unique online validation tool collecting instant consumer feedback. Together, both parties offer a complete innovation approach focused on experimentation and an agile way of working. While The House of Marketing covers innovation strategy and implementation, BUFFL strengthens the qualitative research part. The power of this new commercial offering lies in the acceleration of innovation tracks by facilitating a rapid and efficient validation of problems, ideas, and solutions. 

Diegem, 21 april 2021 –The House of Marketing, leider in strategische marketing consultancy en interim management, kondigt een nieuw strategisch partnership aan met BUFFL. De unieke online tool die dat bedrijf ontwikkeld heeft, laat toe om innovaties te valideren aan de hand van instant feedback van consumenten. Samen bieden beide partijen een volledige innovatiebenadering aan die steunt op experimentatie en een agile manier van werken. Daarbij neemt The House of Marketing de strategie en uitwerking voor zijn rekening en versterkt BUFFL het kwalitatieve researchgedeelde. Deze nieuwe commerciële offering versnelt innovatieprocessen door een vlugge en efficiënte validatie van problemen, ideeën en oplossingen mogelijk te maken. 

Today we see that companies taking sustainability into account are more likely to outperform less sustainable competitors. This is very good news. It shows that sustainability is not just a buzzword, on the contrary, sustainability can create a competitive advantage if done right. In this article we look at how those companies outperform their competitors and give you the tools to do the same.