Takeaways from the Uplift Virtual Summit: what Eminem & Bill Withers can teach you about customer experience
Last Wednesday I attended the Uplift Virtual Summit by Insider, a series of keynotes on personalized e-commerce experiences with speakers from NASA, Prezi, and Loewe. We took to the virtual stage ourselves as well: Dennis De Cat, Growth Marketing expert and Managing Director of our sister company Upthrust, presented together with one of our clients, Torfs. He and the e-commerce Manager of the shoe brand, Karl Bosmans, discussed the set-up and results of a scalable growth process. Another talk that particularly caught my eye was the one by Accenture’s Xavier Cardon, who talked about the current challenges in retail and e-commerce. He was asked about the recent questions they’ve received as a consulting firm. His answer? Customer experience, customer experience, and customer experience. Since my consultant colleagues and I fully recognize this demand amongst our own clients and the market in general, I’ll deep-dive further into this topic with a specific focus on customer retention and the retail industry.