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Mechelen, Diegem, November 23rd, 2020 – Digital acceleration agency UPTHRUST, sister company of The House of Marketing, is joining forces with digital performance marketing agency Grava. This sees UPTHRUST further expand its growth & performance marketing offering on the European market. This new partnership will enable UPTHRUST and Grava to jointly offer a broader range of digital performance marketing services to customers to achieve profitable growth. UPTHRUST took over digital product studio Gafas in June. Today, the company announces a new partnership: digital performance marketing agency Grava is joining UPTHRUST and The House of Marketing in order to further accelerate the group’s growth. “While working on joint projects, we found we shared a similar mindset and were complementary in a lot of areas. Joining forces will enable us to secure growth for our Belgian and international customers in the short term by way of growth acceleration sprints, but equally in the long term through performance marketing strategies”, UPTHRUST founder and Managing Partner Dennis De Cat comments.

Mechelen, Diegem, 23 november 2020 – Digitaal acceleratiebureau UPTHRUST, dochteronderneming van The House of Marketing, bundelt de krachten met digital performance marketing agency Grava. Zo breidt UPTHRUST zijn growth & performance marketing aanbod in de Europese markt verder uit. Dankzij het nieuwe partnership bieden UPTHRUST en Grava samen een bredere waaier aan digital performance marketing services aan klanten om winstgevende groei te realiseren. In juni nam UPTHRUST digital product studio Gafas over. Vandaag kondigt het bedrijf een nieuw partnership aan: digital performance marketing agency Grava vervoegt UPTHRUST en The House of Marketing om de groei van de groep verder te versnellen. “Tijdens gezamenlijke projecten ontdekten we een grote complementariteit en gelijke mindset. Door onze samenwerking kunnen we voor onze Belgische en internationale klanten groei realiseren op korte termijn door growth acceleration sprints, maar ook op lange termijn door performance marketing strategieën”, zegt Dennis De Cat, oprichter en Managing Partner van UPTHRUST.

Amfora is an organization that is currently divided in two separate entities with different but sometimes overlapping activities and objectives: Amfora is one entity. Their focus lies on the palliative patient by offering a non-traditional way, complementary to the existing palliative care, to better cope with end of life situations. Afscheid dat Verbindt is the other entity. Their main focus is on offering training for health professionals to help them implement Amfora’s approach to dealing with end of life situations. Amfora helpt palliatieve patiënten en familieleden die afscheid en dood met openheid tegemoet willen komen ... ... door intense, diepgaande en levensbeschouwende eindelevensgesprekken te voeren en vast te leggen in woord en beeld. What are their main challenges? Amfora’s stakeholders were having a hard time identifying the differences between both initiatives. We accepted the challenge to unify both initiatives into one: Amfora. Challenge 1: Value proposition sharpening: How to come up with a new value proposition aligning both initiatives to better understand Amfora’s offering? Furthermore, there was an explicit need for a content strategy. A clear and structured communication strategy means a point of reference to help Amfora deliver the right messages at the right time using the right channels. This brings us to the second challenge of the project. Challenge 2: How can Amfora build a content and channel strategy that embraces both initiatives and clearly communicates their respective propositions?

Looking back at the past few months, there’s no doubt that Covid-19 has only intensified the need and desire to go digital, also in the pharmaceutical industry. Meeting physically has become more difficult, if not impossible. This has prompted a dramatic increase in the number of pharma companies reaching out to the same target group, via the same digital channels, to create a personal, but now digital dialogue. This raises 2 relevant questions: Are you, and are your colleagues around you, as ready as your customers for this new digital situation? How do you stand out in that customer experience battle to effectively reach your target physicians?

With the increased importance of digital acceleration over the last years, companies have been reaching out for help. A few common challenges that we see are misalignment of management teams, no (shared) vision to the digitization and the increasing importance of improving up their digital capabilities and presence.   Find out how we tackled these challenges in 3 real-life cases:  Change management at a leading pharmaceutical company  Starting a digital revolution in the beverage industry  Digital acceleration for a kitchen appliances company 

THoMers Alexandra and Alexandra look back on their digital transformation project at the world's road transport organization IRU (International Road Transport Union), based in Geneva, Switzerland. Watch the video below to discover their learnings & insights, and which approach they took to implement IRU's new digital strategy. 

Last Wednesday I attended the Uplift Virtual Summit by Insider, a series of keynotes on personalized e-commerce experiences with speakers from NASA, Prezi, and Loewe. We took to the virtual stage ourselves as well: Dennis De Cat, Growth Marketing expert and Managing Director of our sister company Upthrust, presented together with one of our clients, Torfs. He and the e-commerce Manager of the shoe brand, Karl Bosmans, discussed the set-up and results of a scalable growth process. Another talk that particularly caught my eye was the one by Accenture’s Xavier Cardon, who talked about the current challenges in retail and e-commerce. He was asked about the recent questions they’ve received as a consulting firm. His answer? Customer experience, customer experience, and customer experience. Since my consultant colleagues and I fully recognize this demand amongst our own clients and the market in general, I’ll deep-dive further into this topic with a specific focus on customer retention and the retail industry.

Growth experts Oliver McAllister, Eva Dillen and Alicia Bandinelli share their view on and experience with Growth Marketing.  How do we do Growth Marketing? What is so unique about our team? Watch the video and tap into the world of rapid experimentation! 👇📽️

Multipharma is a premium distributor of pharmaceutical and para-pharmaceutical products in Belgium, with a strong focus on customer service and advice. The company’s historical backbone is a network of today over 270 pharmacies in the Belgian market. Recently, the online e-commerce channel has been added to the retail mix. Galvanized by the high sales ambitions for 2019 and low Q1 results, they contacted us to tackle several challenges: To increase the e-commerce revenue growth To install best-in-class customer acquisition funnels and boost conversion rates. To accelerate digital maturity in order to determine the key tactics for success and identify the opportunity gaps. To support the digital gap and to transfer knowledge to the current team for similar approaches in future.

Had you told your friends or family in 1997 that you were buying a car online, you would have got some strange looks or even been laughed at. But what’s the story today, 20 years down the road? Would they still be laughing? This is where we are right now: The growth of e-commerce has been unstoppable for many years now already. People of all ages love to shop online and can easily find anything on the web they want to buy immediately. And there is still a long way to go! With all the current technologies, this growth is expected to continue and even increase to unprecedented levels.