The blog

When a company starts, their focus generally lies on attracting new customers. Their marketing efforts are therefore almost 100% focused on customer acquistion. It is at this moment that the value of a real marketing generalist shines through, and they get praised (yes, you should praise your marketing team from time to time, we like that) for being able to create an overall story and strategy which makes sense and brings in new business. However, where this approach makes complete sense in the beginning, chances are that once your company has reached a certain level of maturity, there is less and less value to be won with new customers. Instead, more efforts need to shift towards the existing customer base, and so should your marketing team's competencies.

Episode 11 — THoMcast   Today, we focus on Marketing Automation. Our Marketing Automation experts, Alexandra & Dirk, explain what Marketing Automation is, how it can help answer specific business challenges & needs, and how it can add value to the end customer in a B2C and B2B environment. Thanks to their extended expertise and practical examples we get a clearer view of how to implement a Marketing Automation project including some dos and don’ts.

For you to get inspired this summer: a top 10 of bars, tested and approved by our THoMers.  

For you to get inspired this summer: a top 10 of restaurants, tested and approved by our THoMers.  

For you to get inspired this summer: a top 10 of places to visit, tested and approved by our THoMers.  

For you to get inspired this summer: a top 10 of brunch places, tested and approved by our THoMers.  

Diegem, 29 juin 2021 - Après le rachat de l’agence hollandaise Fightclub la semaine dernière, Customer Collective annonce de nouvelles expansions. Tout d’abord, la création d'une nouvelle entité de données au sein du groupe : addData. Ensuite, l’arrivée de B-New Digital chez Customer Collective pour renforcer l’expertise d’analyse numérique de Upthrust. Avec ces nouvelles entités, Customer Collective étend et approfondit son offre afin de proposer au client final un service encore plus efficace et pertinent.

Diegem, June 29th 2021 – After acquiring the Dutch full-service agency Fightclub last week, Customer Collective announces yet another expansion. To start, a new data entity will be founded within the group: addData. Besides this new creation, B-New Digital joins Customer Collective and reinforces Upthrust’s digital analytics expertise. With these entities coming on board, Customer Collective is able to enlarge and deepen its offer to help the end customer even better than before.

Diegem, 29 juni 2021 – Na de overname van het Nederlandse full-service agency Fightclub vorige week, kondigt Customer Collective opnieuw uitbreidingen aan. Als eerste wordt binnen de groep een nieuwe data-entiteit opgericht: addData. Daarnaast voegt B-New Digital zich bij Customer Collective en versterkt zo de digital analytics expertise van Upthrust. Met de komst van die entiteiten verbreedt en verdiept Customer Collective zijn aanbod, om zo de eindklant nog beter en relevanter te kunnen bedienen.

Diegem, le 22 juin 2021 – Customer Collective, le nouveau groupe qui mise sur le « customer ownership » (trad. la maîtrise du client) et associe étroitement The House of Marketing, Upthrust, Grava et Dignify, annonce sa première grande acquisition internationale. Le groupe acquiert Fightclub, une des plus grandes agences full service indépendantes des Pays-Bas. Avec l’arrivée de ce nouveau partenaire, Customer Collective renforce son éventail de services avec l’arrivée en renfort de compétences telles que la création, le design mais aussi des outils de mesure de la performance.