3 things you can learn from Belgium's Best Brands
The Best Brands Awards 2020 rewarded Belgium’s favorite brands in 21 different sectors. Via an online research campaign conducted by GfK, 5,000 Belgian households determined their “best brands” on two criteria: Share of wallet (Price Premium, Market Share, First Choice) & Share of soul (Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image). The research is interesting, as it combines emotional brand factors with real economic success. Looking at the results, we can see that the top 3 are solid brands that score well year after year: Coca-Cola, Samsung & TUI. But what else was noteworthy? In this point of view, we share a deep dive into three interesting categories, always with a key take-away & an action you can take tomorrow to improve your own branding efforts, even during corona-times.