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9 May 2015

Our must-read list after attending the Vlerick Marketing Colloquium

The House of Marketing had an inspiring time at the Vlerick Marketing Colloquium. Impressive speakers gave refreshing insights on topics like startup marketing, consumer trends, omnichannel and creativity.


Did you miss it or are you already making your summer reading list? Instead of just giving you the key takeaways, The House of Marketing is happy to share with you, after attending the event, some books worth reading:


  • Content is not king, don’t talk about products but talk about solutions – “Contentbijbel” by Cor Hospes
  • Startup marketing is a colorful world – Sean Ellis’ blog and “Growth hacker marketing” by Ryan Holiday
  • How to use military principles to develop marketing strategies – “The marketing warfare” by Al Ries and Jack Trout
  • Forming strong user habits is more important than viral growth –  “Hooked: How to build habit-forming products” by Nir Eyal
  • Look at stars like Madonna and artists like Picasso for guidance on innovation, competitive advantage and leadership – “The fine art of success” by Jamie Anderson
  • The entrance to a store is not the front door, it is the internet – “Omnichannel in retail” by Gino Van Ossel

We are convinced this reading list will inspire you. Because, as they said at the Vlerick Marketing Colloquium, always dope yourself with creativity and boost your mental agility by thinking, questioning and enjoying your spare time!