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The Hub

Where we talk about ideas, events, cases & more
25 January 2016

Marketing in 2016: What to expect?

The New Year greetings are getting behind us, the year kicked off at full speed. Welcome to 2016!

2015 was without a doubt an exciting year. Marketing evolved faster than ever. New technologies and the increased expectations of consumers forced marketers to reinvent themselves in terms of new marketing and business models.

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With a fresh year ahead, we are ready to join you on this exciting path of new marketing challenges and inspire you along the road. To start this journey, we want to look back one more time on some key messages that will definitely remain hot topics in 2016:

 

  • Ad blocking: the rise of a sustainable new business model? THoMer Thomas shared his view on ad blocking, probably one of the most challenging technologies of 2015. Will it impact your business this year as well? Read Thomas’ point of view here

  • Are you dronevertising in 2016? Our digital expert Dennis De Cat gave his point of view on some of the most hyped gadgets of 2015: drones. Will you use them in 2016 for your next campaign? Read Dennis’ blog post here

  • The role of Chief Marketing Officers Media Marketing published an interesting report based on the research of our Yearly Marketing Survey 2015. Marketing Manager Karolien shared our vision on the profile of CMOs and their priorities in 2016. Curious? Download the report here in your preferred language: Dutch or French

We wish you all the best in this new year!

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