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14 May 2019

Expert business design thinking insights from Professor Marion Debruyne

We recently shared thoughts about business design thinking with Professor Marion Debruyne, Dean of Vlerick Business School and author of the award-winning book 'Customer Innovation', for our 16th Yearly Marketing Survey.

Watch the video for her expert opinion about the innovative approach.

Inspired to continue your own journey? Make sure you introduce innovations your customers want and need using the Value Proposition Canvas.

DOWNLOAD THE VALUE PROPOSITION CANVAS

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