The blog

Discover smart tips, personal stories and our take on the latest marketing trends
6 June 2017

Customer experience, a competitive advantage?

In this ever-changing world, marketers know they need to change their strategy. To face the increasingly competitive industry and deliver profitable growth, companies should focus on building a more personalized and enjoyable service/product for their customers.

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel” – Maya Angelou

On April 21st, THoMer Charlotte attended the “The effect of customer experience on your business” conference hosted by Sitecore and The Reference, in collaboration with Microsoft. In this SlideShare you can find the main takeaways from the event as well as 3 case studies for customer experience:


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