At the request of their customers, BASE, a Belgian mobile-only provider, wanted to examine how they could offer an internet & TV product.
That's why they partnered up with TADAAM to combine BASE's mobile with TADAAM's internet & TV offering in one value proposition.
BASE reached out for help to test their new value proposition in the market. Discover the approach and results of the joint project of The House of Marketing & Upthrust in this video:
Want to discover more about Business Design Thinking 2.0, the approach that was used to add neuromarketing insights and set up in-market experiments?