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The blog

Discover smart tips, personal stories and our take on the latest marketing trends
10 November 2020

How to create an engaging digital dialogue with your target physician

12 May 2020

How COVID-19 will have a lasting impact for marketers in pharmaceutical companies

3 March 2020

How we guided a large pharmaceutical company towards a strong digital strategy based on target group insights

4 February 2020

How we developed the positioning and brand identity of a leading medical device company in the coronary market

17 January 2020

How we identified early adopters to prepare the EMEA-launch of a new cardiological device

19 November 2019

Why brand marketing is the most powerful form of democracy

8 August 2017

7 concrete tips to convince senior management of the need for change

15 September 2016

How online TV will change our lives as marketers

26 February 2015

How a private label can turn into a lovebrand. The story of Cara Pils.

27 August 2014

Marketers, don't underestimate the impact of the sharing economy